CRM software development teams that build the CRM your team will actually use.
Hire dedicated senior CRM engineers from a staffing partner founded by a four-time founder who co-built VinSolutions, the #1 CRM platform in the auto industry. We place engineers in the Philippines who build custom CRM software, or extend and integrate Salesforce, Dynamics, and HubSpot, around how your team actually sells. Pre-vetted, full-time, and ready in 7 days.
- Inc. 5000 honoreefour years running
- 350+ senior engineerson staff, across every stack
- 200+ companies servedsince 2018
- 1,000+ engineer placementsinto US software teams
Not a Salesforce shop billing by the ticket. Your CRM team, building with you.
Most CRM software development companies quote you a fixed-bid project or a Salesforce implementation, build it behind a vendor wall, and hand back a system nobody on your side can change. We staff dedicated senior engineers into your team. You own them, manage them, and keep them as the CRM grows with your sales process.
The turnkey vendor model
The big custom-software shops
- Fixed-bid project or per-ticket SI billing, priced before anyone understands your sales process
- Engineers walled off behind an account manager who has never sat with your reps
- 30–40% overhead for layers you never meet
- Hand-off at the end, and the system knowledge walks out the door
The Full Scale staff-augmentation model
Dedicated engineers, embedded in your team
- $35/hr fully loaded, scale the team up or down as the roadmap changes
- Engineers in your standups, Slack, repo, and roadmap
- No vendor wall and no PM tax, you manage them directly
- 93%+ retention means the team that built it keeps improving it
Co-founded VinSolutions, the #1 CRM in the auto industry ($150M+ exit), and founded Stackify
Built by a founder who has shipped and sold real software
Full Scale was founded by Matt Watson, a four-time founder and CTO with 20+ years in software engineering. He co-founded VinSolutions, the #1 CRM platform in the auto industry, acquired for around $150 million, and founded Stackify, a developer-tools company he later sold. He also wrote Product Driven, the engineering-leadership method every Full Scale engineer is trained on.
Full Scale exists because Matt kept hitting the same wall as an operator: good products stall when you can't hire and keep good engineers. That is the problem we solve, and it is why we vet for the senior, product-minded engineers most staffing shops never find.
Engineers who build and extend the whole CRM stack
We don't sell you a pre-built product. We staff engineers who have shipped CRM software before and know that the hard part isn't the code, it's building a system your reps will actually use instead of working around.
Custom CRM development
When off-the-shelf doesn't fit how you sell, engineers who build a custom CRM around your pipeline, your data model, and your workflow, not a platform's idea of them.
Salesforce development & customization
Apex, Lightning Web Components, Flows, and integrations from engineers who extend Salesforce past the point clicks can reach, without turning it into unmaintainable spaghetti.
Microsoft Dynamics 365
Customization, plugins, Power Platform work, and integration for teams standardized on Dynamics, built to survive the next platform update.
CRM integrations & data migration
Wiring the CRM into your ERP, marketing, billing, and telephony stack, and migrating off a legacy CRM without losing the history your team relies on.
Workflow & sales automation
Lead routing, approval flows, quote and renewal automation, and the integrations that take busywork off your reps so the CRM saves time instead of costing it.
CRM analytics & dashboards
Pipeline, forecasting, and rep-performance dashboards built on clean data, so the numbers leadership looks at are ones the team trusts.
Engineers who treat customer data like the liability it is
A CRM holds your most sensitive customer data: contacts, contracts, pipeline, and revenue. Our engineers treat security and access control as architecture decisions, not a setting toggled at the end, so a CRM build doesn't become the breach that exposes your whole book of business.
Built by the founder of a #1 CRM
The #1 CRM in the automotive industry
Full Scale founder Matt Watson co-founded VinSolutions and grew it into the #1 CRM platform in the US auto industry before its acquisition for around $150 million. We have built a category-leading CRM from the ground up, and that experience shapes how we staff and guide CRM teams.
The CRM specialists on our bench
Salesforce developers
Apex, LWC, Flows, integrations
Backend engineers
.NET, Java, Python, Node
Frontend engineers
React, Angular, TypeScript
Integration engineers
APIs, ETL, middleware
Data engineers
Migration, pipelines, reporting
Mobile engineers
iOS, Android (field CRM apps)
QA automation
Test coverage for data flows
Solutions architects
CRM data & system design
The CRM stack our engineers work in
CRM platforms
Backend
Frontend
Data & integration
Cloud & DevOps
Mobile
Why most CRM projects fail, and what a #1 CRM taught me
I co-founded VinSolutions, the #1 CRM platform in the auto industry, so I have watched this up close for twenty years. Most CRM projects don't fail because the code is hard. They fail because the team building it never understood how the sales team actually works, so they ship a system the reps work around instead of work in. The cheaper the vendor, the worse this gets, because the cheapest shop closes the ticket and never asks whether anyone will use what they built. I call hiring on rate alone cheapshoring, and in CRM it's how you end up paying for software your team quietly abandons.
A CRM that gets used is built by engineers who think about adoption, not just the data model. That's a hiring bar, not a rate, which is the whole reason we accept under 3% of applicants and train every engineer on the Product Driven method. Engineers who own the outcome ask who touches this screen and when, and they build the workflow your team will reach for instead of route around.
From call to coding in 7 days
- 1Tell us your CRM platform, stack, and the roles you need
- 2We match pre-vetted engineers from our bench
- 3You interview and pick your team
- 4They start in your standups, repo, and roadmap
CRM Software Development Services, answered
- Do you build custom CRM, or customize Salesforce and Dynamics?
- Both. We staff engineers who build custom CRM software when off-the-shelf doesn't fit, and Salesforce developers and Dynamics engineers who extend, integrate, and customize the platform when that's the right base.
- Is this a fixed-bid project or a dedicated team?
- A dedicated team. We are a staff augmentation partner, so you get senior CRM engineers embedded in your team at $35/hr, not a turnkey project quote or per-ticket SI billing.
- Can you migrate us off a legacy CRM without losing our data?
- Yes. Our engineers handle CRM data migration and integration, moving your contacts, pipeline, and history onto the new system and wiring it into the rest of your stack, so the team keeps the context it relies on.
- How fast can a CRM team start?
- As little as 7 days from the first call to engineers in your standups, drawing from a pre-vetted bench. It depends on the platform and roles you need and bench availability.
- Who owns the code and the IP?
- You do, from day one. Our engineers work in your repositories and your CRM org under your process, so the system knowledge stays on your team.
Staffing engineering teams across every industry
CRM engineering guides
Custom software development
When you need software built to your spec, not just a CRM.
SaaS development services
For building a multi-tenant SaaS product, CRM or otherwise.
What staff augmentation is
The model behind a dedicated CRM team you manage.
Cheapshoring: why the cheapest CRM build gets abandoned
Why the cheapest developer is the most expensive.