Founder built and sold two SaaS companies and writes on building products that retain users

    Fitness app development teams that keep users coming back, not just signing up.

    Hire dedicated senior engineers from a staffing partner founded by a four-time founder. We place engineers in the Philippines who build workout, wearable, nutrition, and subscription apps that hold onto users past the first week. Pre-vetted, full-time, and ready in 7 days.

    $35/hr
    fully loaded, senior
    7 days
    to your first hire
    93%+
    engineer retention
    <3%
    of applicants accepted
    Why teams choose Full Scale
    • Inc. 5000 honoree
      four years running
    • 350+ senior engineers
      on staff, across every stack
    • 200+ companies served
      since 2018
    • 1,000+ engineer placements
      into US software teams
    Trusted by US software companies since 2018
    PMI Rate ProLendingStandardAMC TheatresSOTA CloudNavMDRealquantum
    Inc. 5000 honoree, four years running350+ senior engineers on staff93%+ engineer retentionUnder 3% of applicants acceptedServing US companies since 2018
    Why we're different

    Not a dev shop building it for you. Your fitness app team, building with you.

    Most fitness app development companies quote you a six- or seven-figure fixed-bid project, build it behind a vendor wall, and hand it back. We staff dedicated senior engineers into your team. You own them, manage them, and keep them.

    The turnkey vendor model

    The big custom-software shops

    • Fixed-bid project, scoped up front, priced in the hundreds of thousands
    • Engineers walled off behind an account manager
    • 30–40% overhead for layers you never meet
    • Hand-off at the end, and the knowledge walks out the door

    The Full Scale staff-augmentation model

    Dedicated engineers, embedded in your team

    • $35/hr fully loaded, scale up or down as the roadmap changes
    • Engineers in your standups, Slack, repo, and roadmap
    • No vendor wall and no PM tax, you manage them directly
    • 93%+ retention means the engineers, and the knowledge, stay
    Matt Watson, Full Scale founder and CEO
    Matt Watson
    Founder & CEO, Full Scale
    Co-founded VinSolutions, the #1 CRM in the auto industry ($150M+ exit), and founded Stackify
    Who you're working with

    Built by a founder who has shipped and sold real software

    Full Scale was founded by Matt Watson, a four-time founder and CTO with 20+ years in software engineering. He co-founded VinSolutions, the #1 CRM platform in the auto industry, acquired for around $150 million, and founded Stackify, a developer-tools company he later sold. He also wrote Product Driven, the engineering-leadership method every Full Scale engineer is trained on.

    Full Scale exists because Matt kept hitting the same wall as an operator: good products stall when you can't hire and keep good engineers. That is the problem we solve, and it is why we vet for the senior, product-minded engineers most staffing shops never find.

    Fitness app development services

    Engineers experienced across the fitness app stack

    We don't sell you a pre-built product. We staff engineers who have shipped consumer health and fitness software before and know what it takes to keep users engaged past the first week.

    Workout & training apps

    Guided workouts, training plans, video coaching, rep and set tracking, and progress logging that users actually return to.

    Wearable & device integration

    HealthKit and Google Fit integrations, smartwatch apps, heart-rate and sleep sync, and the messy edge cases of real device data.

    Nutrition & wellness

    Meal and calorie tracking, macro logging, hydration and habit tracking, mindfulness, and wellness coaching features.

    Social & community features

    Challenges, leaderboards, friend feeds, group classes, and the social loops that turn a workout app into a habit.

    Subscriptions & monetization

    In-app purchases, subscription tiers, free trials, paywalls, and billing built to App Store and Play policies.

    Fitness data & analytics

    Activity dashboards, progress charts, cohort and retention analytics, and machine-learning pipelines on workout and biometric data.

    Compliance & security

    Engineers who treat health data like the sensitive data it is

    Fitness apps collect biometric and health data, and the app stores enforce real rules about how you handle it. Our engineers build privacy and consent in from the start, not as a checkbox before launch.

    Health data privacyHealthKit / Google FitGDPR / CCPASOC 2Encryption at rest & in transitApp Store & Play policies
    Proof
    1,000+ engineer placements
    for 200+ US software companies since 2018

    Ready to build your fitness app team?

    Senior, pre-vetted engineers in your standups in 7 days at $35/hr.

    Roles we staff

    The fitness app specialists on our bench

    Mobile engineers

    iOS, Android, Flutter

    Backend engineers

    .NET, Java, Python, Node

    Wearable / device integration

    HealthKit, Google Fit, BLE

    Data / ML engineers

    Activity data, recommendations

    Frontend engineers

    React, Next.js, web apps

    DevOps / SRE

    Azure, AWS, IaC, uptime

    QA automation

    Test coverage across devices

    Solutions architects

    System & data design

    Technology

    The fitness app stack our engineers work in

    Mobile

    SwiftKotlinFlutterReact Native

    Backend

    .NETJavaPythonNode.jsGo

    Frontend

    ReactNext.jsTypeScriptVue

    Device & health

    HealthKitGoogle FitBLEWearOS

    Data

    PostgreSQLSQL ServerKafkaSnowflake

    Cloud & DevOps

    AWSAzureKubernetesTerraform
    Matt's take

    Why most fitness apps lose users, and how to not be one of them

    The mistake isn't going offshore. It's hiring the cheapest developer you can find and hoping retention sorts itself out. I call that cheapshoring, and in consumer fitness it's how you end up with an app that downloads well and gets deleted in a week.

    A fitness app lives or dies on whether people come back. That takes engineers who care about the product, not just the ticket, who notice that a slow sync or a clunky onboarding is why users churn. That's a hiring bar, not a rate, which is the whole reason we accept under 3% of applicants and train every engineer on the Product Driven method.

    How it works

    From call to coding in 7 days

    1. 1Tell us the fitness app roles and stack you need
    2. 2We match pre-vetted engineers from our bench
    3. 3You interview and pick your team
    4. 4They start in your standups, repo, and roadmap
    Transparent, fully-loaded rate
    $35/hr

    Senior engineer, including payroll, HR, benefits, and equipment. No fixed-bid project quote, no surprise overage. Compare that to a six- or seven-figure custom build.

    FAQ

    Fitness App Development Services, answered

    Do your engineers have fitness and consumer app experience?
    Yes. We staff engineers who have shipped consumer health, fitness, and wellness apps, including wearable integrations and subscription billing, and who care about retention, not just the build.
    Can you integrate with HealthKit, Google Fit, and wearables?
    Yes. Our mobile engineers have built HealthKit and Google Fit integrations and smartwatch apps, and they know the device-data edge cases that break most fitness apps.
    Is this a fixed-bid project or a dedicated team?
    A dedicated team. We are a staff augmentation partner, so you get engineers embedded in your team at $35/hr, not a turnkey project quote.
    How fast can a fitness app team start?
    Seven days from the first call to engineers in your standups, drawing from a pre-vetted bench.
    Who owns the code and the IP?
    You do, from day one. Our engineers work in your repositories under your process.

    Build your fitness app engineering team

    Senior, pre-vetted engineers embedded in your team in 7 days at $35/hr.