Scaling Engineering with a Fully Integrated Global Team
When Derrick Leggett joined AMC twenty years ago, the company had no e-commerce, no mobile app, and around 170 theatres. Today AMC operates over 900 theatres worldwide and runs the largest movie-theatre ticketing platform in the world. Technology moved from a back-office concern to the center of every customer-facing initiative.
- Challenge
- AMC's engineering organization needed to ship faster than traditional budgeting allowed. The three-month annual planning cycle was producing plans that were obsolete before they were approved, and the company needed a team model that could expand capacity quickly without losing the alignment that made AMC effective in the first place.
- What Full Scale did
- AMC partnered with Full Scale to extend its engineering team into the Philippines as fully integrated team members — same standups, same tools, same hours. No project-manager layer in the middle, no statement-of-work gymnastics. Alongside the team change, AMC moved to capacity-based budgeting and a monthly executive-committee review of engineering priorities.
- Result
- AMC can now say yes to opportunities that used to require six months of planning. Engineers in the Philippines are treated as part of the family, not a vendor. When the CEO calls with a $70M revenue idea or a Taylor Swift theatrical release, the integrated team mobilizes — because they were already part of the team before the opportunity arrived.
Read the full AMC Theatres story“It's a fully integrated team. It's just some of the people happen to be living in the Philippines.”

















