Senior WordPress, WooCommerce, and headless WP engineers from a 4x founder-led staffing partner

    Hire WordPress developers expertly trained on AI and product thinking

    Hire dedicated WordPress developers from a staffing partner founded by a 4x tech founder. We have placed hundreds of senior WordPress, WooCommerce, Gutenberg, and headless WordPress engineers in the Philippines for publishers, agencies, e-commerce stores, and enterprise marketing teams. Every engineer on the bench is pre-vetted, full-time, and ready to start in 7 days.

    20+ yrs
    Founder-led engineering experience
    100s
    of WordPress sites shipped
    7 days
    to your first hire
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    register_block_type(__DIR__, [
      'render_callback' => function ($attrs) {
        $posts = get_posts([
          'post_type' => 'feature',
          'posts_per_page' => $attrs['limit'],
        ]);
        return render_view($posts);
      }
    ]);
    Hire in 7 days
    93%+ retention

    WordPress teams trusted by publishers, agencies, e-commerce, and Fortune 500s

    AMC Theatres
    Facility Ally
    Real Quantum
    PMI Rate Pro
    Lending Standard
    Insight Voice
    Stackify
    VinSolutions
    Apartment Lines
    WaitTime
    Bonfyre
    Skuid
    BetterCloud
    ProductionLink
    AMC Theatres
    Facility Ally
    Real Quantum
    PMI Rate Pro
    Lending Standard
    Insight Voice
    Stackify
    VinSolutions
    Apartment Lines
    WaitTime
    Bonfyre
    Skuid
    BetterCloud
    ProductionLink
    Matt Watson, Full Scale CEO and 4x tech founder
    Matt Watson
    Founder & CEO, Full Scale
    Previously founded VinSolutions ($150M+ exit) and Stackify
    A note from our founder

    Why WordPress still earns its place on the stack

    My first run-in with WordPress was a long time ago, hosting a small site next to a Nagios install for server monitoring. It looked like a glorified blog tool then. The way every developer I knew talked about it, WordPress was the thing you used until you could afford to build something real.

    Twenty years later, WordPress runs more than 40% of the web, and most of the businesses we work with at Full Scale rely on it for at least one mission-critical surface: the marketing site that brings in pipeline, the publisher arm that monetizes content, the WooCommerce store that ships product, or the headless build that feeds a Next.js front end. WordPress is not the cheap option anymore, it is the default operating system for a lot of real companies, and the engineering bar for working on it well has gone up a lot since the early days.

    The reason most WordPress projects go sideways is the same reason most PHP projects go sideways. The framework is forgiving, so people who do not know how to write production code can ship something that looks fine until it does not. We staff WordPress engineers who treat it like a real platform: custom blocks instead of plugin sprawl, proper coding standards, real performance work, and a security posture that does not collapse the first time a plugin gets popped. That is the bench we put in front of clients hiring WordPress developers from us.

    4x
    Tech founder
    100s
    WordPress sites shipped
    Built different

    AI-powered WordPress engineers, trained on Product Driven principles

    Most WordPress teams adopting AI are shipping more code without shipping better software. The plugin count climbs, the page speed drops, and engineers whose only skill is typing faster end up costing more in cleanup than they save in keystrokes.

    Full Scale WordPress developers are trained on something different: the Product Driven approach from Matt's book, combined with the full modern AI toolkit (GitHub Copilot, Claude, Cursor). They think first, type second, and use AI for the parts where judgment does not add value. That combination is rare, and it is what WordPress teams should actually be hiring for in 2026.

    Pillar 1

    Product Driven engineering

    Our engineers are trained on the five pillars from Matt's book: Vision, Focus, Clarity, Ownership, and Courage. The result is WordPress developers who push back on the request to install a 31st plugin, ask whether a custom block should exist before scaffolding one, and own the outcome of what ships. They are not order takers.

    Read Product Driven, the book
    Pillar 2

    AI as a thinking partner

    Every WordPress engineer on our bench works with GitHub Copilot, Claude, and Cursor every day. They use AI to scaffold custom blocks, generate plugin boilerplate, write the WP-CLI scripts nobody wants to write by hand, and review their own pull requests before a human ever sees them. Judgment stays with the engineer, the grunt work moves to the machine.

    The WordPress engineers I want on my team do not get caught by the AI slop trap. They reason about the data model and the editor experience before they reach for Copilot, and they use AI for the parts where judgment does not matter. That is who we hire and train at Full Scale.

    Matt Watson, Founder & CEO, Full Scale
    Featured case study

    The engineering team behind AMC Theatres

    AMC Theatres
    Fortune 500 client
    Industry
    Media & Entertainment
    Engagement
    Fully integrated team
    Footprint
    900+ theatres worldwide

    It's a fully integrated team. It's just some of the people happen to be living in the Philippines.

    Derrick Leggett, CIO, AMC Theatres
    Pricing

    Dedicated WordPress developers, starting at $35 an hour

    That rate is fully loaded, covering a senior WordPress engineer in the Philippines working full-time on your project, with payroll, benefits, HR, and equipment all handled by Full Scale. The same role hired locally in the US costs $110K to $160K a year for a senior WordPress engineer with custom theme, plugin, and headless experience. The math is what drives most of our clients to call.

    Starting at
    $35/ hour
    Per dedicated WordPress developer, fully loaded
    Compared to US based hires
    Roughly 40-50% of an equivalent US hire

    Final rate depends on seniority and skill specialty.

    What you get for that rate
    • Full-time, dedicated WordPress engineer
    • Pre-vetted by senior PHP and WordPress reviewers
    • Works your hours, your tools, your codebase
    • Payroll, HR, equipment, benefits handled by us
    • US-based account manager you can escalate to
    • 30-day replacement guarantee if it isn't a fit
    Trusted operator

    Full Scale has made the Inc. 5000 four years in a row and is Great Place to Work certified. We have been doing this since 2018, and pricing is not the only reason clients stay with our WordPress development company, it is the easiest reason to call.

    Why the Philippines

    The reason offshore WordPress works here

    You can also hire dedicated developers in the Philippines across every other stack we staff, with the same vetting bar, retention numbers, and engagement model that WordPress clients get.

    English-fluent by default

    The Philippines is the third-largest English-speaking country in the world. Standups, editorial calls, and client reviews work the way they do with any US team member.

    Real time-zone overlap

    Most of our WordPress engineers work US business hours with 4-8 hours of real-time overlap with East and West Coast teams, so editorial requests and launch-day fixes happen live during shared hours rather than crawling through 24-hour async handoffs.

    Deep WordPress talent pool

    Cebu and Manila have produced WordPress engineers for two decades. The Philippines is one of the largest WordPress freelance markets in the world, and we hire from the senior end of that pool: people who build for product, not just for projects.

    Cultural alignment with US teams

    Filipino engineers grow up on US business norms, US TV, and US tech culture, so agile rituals, direct feedback, and collaborative editorial workflows feel familiar from day one. These teams integrate fast rather than needing constant management.

    Why most offshore WordPress teams fail

    Installing plugins is not the same as building WordPress

    Anyone who watched a YouTube tutorial can drop a theme on a fresh install and call it a site. Building a WordPress application that holds up under traffic, has a defensible security posture, and survives the next core or plugin upgrade is a different bench entirely. When you outsource WordPress development or hire offshore WordPress developers, this is the gap that decides whether the project ships. Here is what we test for, and what most offshore staffing companies skip.

    Custom blocks over plugin sprawl

    Senior WordPress engineers build custom Gutenberg blocks, theme.json design systems, and bespoke ACF field groups instead of stitching together 30 plugins. The result is a site editorial teams can actually use and a codebase a developer can read six months later.

    Queries that do not melt the database

    We test for WP_Query anti-patterns, meta query overuse, missing indexes on heavy taxonomies, and object caching with Redis or Memcached. Slow WordPress is almost always a query problem, and the screen is whether an engineer can read EXPLAIN output rather than guess at plugins.

    WordPress security beyond Wordfence

    Real WordPress security covers input sanitization, capability checks, nonces, escaping on output, prepared statements through $wpdb, two-factor for admins, and disciplined plugin auditing. A senior WordPress engineer treats the plugin directory as a supply chain risk, not a feature toggle.

    Migrations without taking the site down

    Moving a WordPress site from a legacy host, a different page builder, a different PHP version, or a multisite consolidation is more than a backup-and-restore. We have done full migrations for sites with millions of monthly visitors, which means we know where the broken serialized data, surprise cron jobs, and orphaned post meta hide before we start.

    Page builder fluency, not page builder cosplay

    Elementor, Divi, Beaver Builder, Bricks, and the block editor each reward a different style of thinking. Our engineers know when a page builder earns its place and when it has to come out. They write custom code where it matters and they leave the editor experience clean.

    Production debugging skills

    A senior WordPress engineer should be able to read Query Monitor, profile with Blackfire, walk through a slow query log, and turn on WP_DEBUG without taking the site down. Most offshore WordPress shops have never touched these tools, and it shows the first time production gets weird.

    WordPress development services we deliver

    Hire dedicated WordPress developers for the work that actually matters

    Most WordPress hiring conversations skip past the actual project. What kind of WordPress work do you need done? A custom theme, a plugin product, a WooCommerce checkout rebuild, a headless front end, a performance fix that has been open for six months? As a WordPress development company that bills for engineering hours rather than fixed-bid projects, our developers ship across all of it. Here are the WordPress development services we get hired for most often.

    Custom WordPress theme development

    Custom WordPress theme development means a block-first theme.json design system, custom post types and taxonomies that match the actual content model, and an editor experience your marketing team can use without a developer in the loop. The resulting site survives the first 18 months without a rewrite.

    Custom WordPress plugin development

    Plugin work goes well past dropping in something from the WordPress.org directory. We build plugins that integrate WordPress with your CRM, your billing system, and your data warehouse, with proper capability checks, hooks for extensibility, and clean uninstall paths.

    WooCommerce development

    Hire dedicated WooCommerce developers for stores that go past the default checkout. We build subscription billing, B2B pricing tiers, ERP integrations, custom shipping logic, and high-volume catalogs that survive Black Friday. Engineers on the bench have shipped WooCommerce for retailers doing real revenue.

    Hire dedicated PHP developers

    Headless WordPress development

    Headless WordPress pairs the editorial experience nobody wants to replace with a Next.js, Nuxt, or Astro front end. We ship the REST API and WPGraphQL layer, preview workflows, ISR-friendly cache strategy, and the CI that keeps the two sides honest.

    Hire dedicated Next.js developers for the front end

    WordPress migration and modernization

    We run production WordPress migrations from legacy hosts, dying page builders, hand-rolled CMS systems, and multisite consolidations. We know which patterns break in a PHP 8.x bump, where serialized data goes wrong, and how to stage the cutover so traffic does not stop.

    WordPress performance and security

    Our WordPress performance work covers Core Web Vitals, full-page caching with Varnish or NGINX FastCGI, object caching with Redis, query optimization, image pipeline tuning, and CDN strategy. Security work covers plugin auditing, hardening, OWASP review, and incident response when something already got in.

    Hire WordPress developers, WooCommerce engineers, headless specialists

    Eight WordPress specializations, one staffing partner

    Most WordPress projects need more than one role. Hire a senior theme developer, a custom plugin engineer, dedicated PHP developers for the backend, a WooCommerce specialist for the store, and a headless WordPress engineer for the front end. All from a single vetted bench. Mix and match seniorities as the project requires. When the site needs a visual overhaul, hire UX designers from the same bench to own the redesign before engineering starts.

    Custom WordPress Theme Developers

    Theme engineers ship block-first themes built on theme.json, custom block patterns, and editor experiences that marketing teams can actually use. They write template parts that read like English, not spaghetti.

    Mid to Senior

    WordPress Plugin Developers

    Plugin engineers ship custom plugins for CRM sync, billing flows, internal tools, and product-grade plugins for the WordPress.org directory. They get capability checks, hook architecture, and proper i18n right the first time.

    Mid to Staff

    WooCommerce Developers

    Hire dedicated WooCommerce developers for subscriptions, B2B catalogs, custom shipping rules, ERP and 3PL integrations, and checkout rebuilds that survive Black Friday traffic.

    Mid to Senior

    Headless WordPress Developers

    Full-stack engineers pair WordPress as the editorial backend with Next.js, Nuxt, or Astro on the front. They ship the REST API and WPGraphQL layer, the ISR strategy, and the preview workflow that keeps editors happy.

    Mid to Senior

    WordPress Multisite Engineers

    Multisite specialists run network-wide deployments for media companies, university portfolios, and enterprise marketing organizations. They handle network admin, super-admin tooling, and the migration paths most teams get wrong.

    Senior

    WordPress DevOps Engineers

    DevOps work covers WP Engine, Pantheon, Kinsta, and self-hosted setups, GitHub Actions for CI, Bedrock-style composer workflows, blue-green deploys, and uptime monitoring. They make WordPress releases boring in the good way.

    Mid to Senior

    WordPress Security and Performance

    When the site gets weird, these are the engineers you call. They run Blackfire profiling, OWASP reviews, Core Web Vitals audits, plugin supply-chain checks, and incident response when something already got in.

    Senior to Staff

    WordPress QA and SDET

    Our automation engineers write tests in PHPUnit for plugins, Playwright for editor flows, and visual regression checks for page templates. They build the test pyramid most WordPress teams wish they had.

    Mid to Senior
    WordPress development services by industry

    WordPress expertise tuned to your industry

    As a WordPress development company that has been around for over a decade, we have placed dedicated WordPress developers into nearly every industry that runs on the LAMP stack. Domain knowledge cuts onboarding time in half, so we match developers to projects where they have already shipped real code.

    Publishing & Media

    Publishing WordPress is our home turf, with engineers who have shipped custom blocks, editorial workflows, ad ops integrations, paywall and subscription flows, and headless front ends. Our team has carried sites through news-cycle traffic spikes without taking the homepage down.

    EditorialHeadless WPSubscriptionsAd ops
    WordPress development services across the full modern WordPress stack

    From block-first themes to headless WordPress front ends

    Whether you want to hire dedicated WordPress developers for a greenfield theme build, WooCommerce engineers for a checkout rebuild, plugin developers for a product launch, or take an offshore WordPress development approach to a legacy multisite, the bench covers every layer of the modern WordPress stack. Pick what you need. We will match a WordPress engineer fluent in it.

    WordPress Core
    WordPress 6.xGutenberg / Block Editortheme.jsonWP-CLIWP REST APIWPGraphQL
    Plugins & Frameworks
    Advanced Custom FieldsCarbon FieldsMeta BoxRoots BedrockSageTimber
    Commerce
    WooCommerceEasy Digital DownloadsWooCommerce SubscriptionsMembershipsStripe & PayPal
    Headless Front Ends
    Next.jsNuxt 3AstroRemixFaust.jsApollo Client
    Hosting & DevOps
    WP EnginePantheonKinstaCloudwaysGitHub ActionsComposerNGINXCloudflare
    Performance & Security
    Redis Object CacheVarnishQuery MonitorBlackfireWordfenceSucuriOWASP review
    How to hire dedicated WordPress developers

    Hire dedicated WordPress developers, two ways

    Most clients start with a single dedicated WordPress developer and grow into a full team. Either way, you get full-time engineers who sit on your standups, work your hours, and ship code against your roadmap. Both options are staff augmentation at the core: dedicated, long-term engineers embedded in your team rather than freelancers, shared resources, or a project shop on the side. See the full breakdown of how we hire dedicated developers across every engagement we staff.

    Dedicated developer

    Full-time, exclusive, sits on your standups.

    Best for
    Long-running products with a real roadmap.
    What's included
    • Full-time WordPress engineer assigned only to your project
    • Works your hours, your tools, your codebase
    • Joins your standups, reports to your tech lead
    • We handle payroll, HR, equipment, retention
    • Replace within 30 days if it isn't a fit
    From first call to first commit in 7 days

    How to hire a dedicated WordPress developer from Full Scale

    We skip the 3-6 week recruitment cycle and the cold sourcing entirely. Our bench of remote WordPress developers in the Philippines is already built and vetted, and every step below has a named owner on our side.

    01

    Discovery call

    Day 1

    30 minutes with our team. We learn your site, your stack, the seniority level you need, the version of WordPress and PHP you are on, and whether the work leans theme, plugin, WooCommerce, or headless. We do not pitch on the call, we walk through what you actually need from a hire.

    02

    Engineer match

    Days 2-3

    We pull 1-3 pre-vetted WordPress engineers from the bench whose theme, plugin, WooCommerce, or headless experience lines up with what you described. You see their full profile and their actual project history.

    03

    Technical interview

    Days 3-5

    You interview the candidates the way you would interview any senior hire: live coding, custom block design, WP-CLI scripting, query plan review, and architectural conversations. Pass anyone you do not believe in.

    04

    Contract & onboarding

    Days 5-6

    Sign once. We handle every contract, payroll, equipment, and HR detail in the Philippines so you do not have an offshore entity to manage. You just get a developer.

    05

    First commit

    Day 7

    Your developer joins your standups, gets repo access, and ships code in their first week. Our delivery managers stay involved to make sure ramp-up does not stall.

    How we compare

    Full Scale vs the other ways to hire a WordPress developer

    Every hiring path has trade-offs. Here is how a dedicated WordPress engineer from our WordPress development company compares against the alternatives most teams consider first when they want to hire WordPress developers.

    FeatureFull ScaleFreelancer / UpworkTraditional offshore agencyUS recruiter / FTE hire
    Pre-vetted senior WordPress bench
    Time to first hire7 days1-3 days3-6 weeks6-12 weeks
    Dedicated full-time, not shared
    Founder-led engineering expertise
    Sits on your standups, your tools
    Long-term retention93%+lowvariesvaries
    Replace within 30 days if it's not a fit
    Handles payroll, HR, equipment
    US-based account management
    n/a
    Typical fully-loaded cost vs US~40-50%varies~50-65%100%
    The bench

    Real WordPress engineers, named and vetted

    A sample of the engineers we are currently staffing. You will see real names and real backgrounds during your interview round.

    Senior WordPress Engineer
    Senior WordPress Engineer
    Cebu, Philippines 10 years

    Custom theme and plugin specialist who has shipped block-first themes for publishers and product-grade plugins listed on the WordPress.org directory.

    WordPressPHP 8.3ACFGutenbergWP-CLI
    Zend Certified PHP Engineer
    Headless WordPress Developer
    Headless WordPress Developer
    Cebu, Philippines 8 years

    Pairs WordPress as the editorial backend with Next.js on the front. Has shipped three production headless builds for B2B SaaS marketing sites.

    WordPressNext.jsWPGraphQLTypeScriptVercel
    AWS Certified Developer Associate
    Staff WooCommerce Engineer
    Staff WooCommerce Engineer
    Cebu, Philippines 12 years

    B2B and subscription commerce specialist. Has led custom checkout rebuilds, ERP integrations, and Black Friday capacity work for high-volume retailers.

    WooCommerceSubscriptionsStripeMembershipsREST API
    Stripe Certified Developer
    WordPress DevOps Engineer
    WordPress DevOps Engineer
    Cebu, Philippines 9 years

    Builds CI/CD for WordPress teams. Bedrock workflows, blue-green deploys, observability with New Relic, and uptime work for high-traffic sites.

    WP EnginePantheonGitHub ActionsComposerNGINX
    Certified Kubernetes Administrator
    WordPress Plugin Developer
    WordPress Plugin Developer
    Cebu, Philippines 11 years

    Has authored plugins used across millions of installs. Strong on capability checks, hook architecture, internationalization, and product-grade plugin design.

    WordPressPHP 8.3ReactGutenbergPHPUnit
    WordCamp speaker
    WordPress QA Automation Lead
    WordPress QA Automation Lead
    Cebu, Philippines 9 years

    Builds out test pyramids and CI gates for WordPress teams. Strong on editor regression testing, plugin compatibility matrices, and visual diffs across templates.

    PHPUnitPlaywrightCypressWP-CLIPercy
    ISTQB Advanced

    Engineer names are anonymized on this page. You will see real candidates during your interview round.

    Why top US engineering teams pick Full Scale

    The numbers behind a WordPress staffing partner that actually works

    300+
    Engineers on staff
    in Cebu, Philippines
    93%+
    Annual retention
    your team stays your team
    7 days
    To first commit
    from discovery call to shipping
    70+
    US tech companies
    trust us with their engineering work
    20+ yrs
    Engineering leadership
    founder-led, hands-on
    100s
    Of WordPress sites shipped
    remote, dedicated, in the Philippines
    What clients say

    From the people we actually staff teams for

    Full Scale's development team was pivotal in elevating our facility management software. Their expertise turned complex challenges into seamless functionalities, enhancing user experience and operational efficiency.

    Luke Wade
    Facility Ally
    Read the Facility Ally case study

    With Full Scale's developers, we transformed the commercial real estate landscape. Their team's proficiency in agile development and proactive communication accelerated our product release.

    Jeff Weiner
    Real Quantum
    Read the Real Quantum case study

    The team at Full Scale brought our vision to life with their development skills. They helped us navigate technical requirements with ease, resulting in a robust platform our users trust.

    Nomi Smith
    PMI Rate Pro
    Read the PMI Rate Pro case study
    Frequently asked

    Everything you wanted to know about hiring WordPress developers

    Hire dedicated WordPress developers this week

    Hire a dedicated WordPress developer who has actually shipped WordPress sites before

    30-minute discovery call with the WordPress development company that supplies dedicated developers and custom WordPress development services from the Philippines. We will learn what you are building, walk you through which dedicated WordPress developers, WooCommerce engineers, plugin specialists, or headless WordPress developers are on the bench, and you will meet candidates within a week. You will not get pressure or a sales pitch on the call.

    First commit in 7 days
    30-day replacement guarantee
    Full-time dedicated