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Product Driven
The complete engineering-leadership playbook by Matt Watson, free to read online. Twenty-seven chapters across four parts on building teams that think product-first.
27 chapters · 4 parts · by Matt Watson, 4x founder and CEO of Full Scale
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Start here · Introduction
The Problem Isn’t the Code
The real problem isn’t technical skill. It’s product thinking, and this is the case for it.
Part I
Why Engineering Feels Broken
- 1When It Feels Like the Work Doesn’t MatterProduct thinking
- 2The Courage to Ask WhyCuriosity
- 3Everyone Is the Product TeamOwnership
- 4“They’re Just the Users”Empathy and the user
- 5Engineering Feels LostProduct thinking
- 6This Is the Product Driven ModelThe Product Driven Model
- 7Start With the CustomerEmpathy and the user
- 8Why Leadership Feels Like Slowing DownFocus
Part II
Reinforcing the Foundations
- 9Speed of Vision Is Your JobVision
- 10Protecting Focus from UrgencyFocus
- 11Clarity Is the FuelClarity
- 12Shared Ownership Requires Shared TrustOwnership
- 13Courage Builds CultureCourage
- 14The Four Jobs of Product Driven LeadershipLeadership roles
- 15Culture Is What You RepeatCulture
- 16Finding the ResistanceScaling yourself
Part III
Scaling the Product Driven Model
- 17Scaling the Product Driven ModelThe Product Driven Model
- 18The Vision vs the VoidVision
- 19Protecting Focus as You ScaleFocus
- 20Scale Clarity by Defining SuccessClarity
- 21Delegating Ownership to ScaleOwnership
- 22Scaling Courage Starts with EmpathyCourage
- 23Build a Team of Product ThinkersHiring
- 24Expand Ownership by Redefining “Start” and “Done”Clarity
- 25Reconnecting Engineers to the UserEmpathy and the user
Part IV