Despite it being 15 years since the release of the iPhone and thus the birth of the modern mobile app industry, the mobile app market has continued to grow and evolve in unexpected ways. Here are a few mobile app development trends for 2023.
There has been a vast increase in mobile app usage in the last few years. Mobile internet usage is inversely proportional to internet usage via desktop, and nearly 90% of mobile usage is spent on apps. This number highlights the need for companies to make their website accessible to mobile users by creating highly-responsive mobile applications.
In a fast-paced industry and a highly-saturated market, it’s easy to get left behind. As a software company, you need to keep up with the latest innovations in mobile app development. We’re here to help!
5 Mobile App Development Trends to Watch in 2023
In this blog post, we will discuss five predictions for mobile app development in 2023. Keep reading to learn about the future of mobile apps and how you can stay ahead of the curve!
1. Augmented Reality (AR) and Virtual Reality (VR)
AR and VR have been around for a while, but you can expect to see richer and truly useful applications of AR/VR tech, moving beyond the simple gimmick phase of early adoption. Augmented Reality and Virtual Reality will become increasingly popular mobile app development tools in 2023.
By using these technologies, developers can create immersive experiences that are engaging, interactive, and visually appealing for mobile users. We’ve already seen lots of interesting mobile apps that use these technologies. Some of the most popular applications that use AR and VR are games like Harry Potter: Wizards Unite and Pokemon Go.
Some design and retail companies have also used the power of virtual reality to create immersive experiences for their customers. Innovative tech companies like Epigraph help retailers bring the augmented reality experience to shopping for furniture or home decor.
Expect mobile apps to be enhanced with features such as 3D models, augmented objects, and more.
2. Cloud-native mobile applications
Cloud-native mobile apps offer scalability, cost savings, and faster development time compared to traditional mobile application development approaches. Because of this, many companies and developers are leaning towards developing more cloud-based mobile applications.
In cloud development, mobile developers will be able to deploy mobile apps in the cloud quickly. Through this, companies can benefit from features such as serverless computing, elastic scaling, and automated back-end services.
Some companies that employ cloud-native mobile apps are Dropbox, Slack, and Salesforce. In 2023, more developers will be able to create mobile apps that use cloud services and hosting.
Listen: How to Market Your Mobile App on Startup Hustle
3. Advanced AI, analytics, and machine learning capabilities
As mobile technologies continue to evolve, mobile app developers will create mobile applications incorporating advanced analytics and machine learning capabilities. These mobile apps will be able to analyze user behavior, provide insights and recommendations, and automate tasks.
The continuous disruption in the artificial intelligence field powers the evolution of mobile application development. Through AI, developers can create a more personalized user experience which could lead to higher customer engagement and retention.
Take Spotify’s user experience, for example. The popular streaming service offers custom recommendations and playlisting based on the user’s behavior, analytics, and interactions with the app.
Some more applications of advanced AI and machine learning in mobile apps include voice, face, and gesture recognition. These are evident in the security features, filters, and instructional functionalities of many mobile apps you use today.
4. Payment solutions integration
Mobile payments are on the rise. Mobile app developers will need to integrate payment solutions into their mobile applications to keep up with customer demand. With mobile banking on the rise, users can readily access their accounts through their mobile phones and process payments and transactions.
Statistically, mobile payment app users increased by 300 million in 2020 due to customers switching to online payment during the COVID-19 lockdown. The following year didn’t match up with the number of additional users but still showed growth. In most territories, the younger generation is embracing mobile payment for their transactions and online shopping. The United States has had the highest level of adoption of mobile app payment, with Apple Pay as the most used payment platform.
In 2023, expect mobile apps to offer mobile payment options, such as Apple Pay, Google Pay, and more.
5. Security as a priority
Security will remain a top priority for mobile app developers in 2023 and beyond. There are looming threats to security around the interwebs. So, software security should always come first and last in developing each feature and functionality of mobile apps.
Developers must ensure their mobile applications are properly secured from potential cyber threats, such as data breaches and malware. Some of the best practices to safeguard mobile app security include:
- data and source code encryption
- two-factor authentication
- penetration testing
- file-level and database encryption
- using the latest cryptography trends
- securing the data while in transit, and more.
Whatever trends you employ in your mobile apps, if it lacks security, it’s opening you up to massive liability.
Develop Relevant and Secure Mobile Apps Today!
These are just a few mobile app development trends we can expect to see in 2023. Mobile app developers can stay ahead of the curve by staying informed about mobile technology developments. By understanding how trends can be used to improve user experiences, developers can create mobile applications that are innovative, secure, and efficient.
Do you have the next big mobile app idea but don’t have the team to do it? That’s what Full Scale is here for!
Hire Mobile App Developers from Full Scale
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We vet, hire, and train elite software developers who become full-time members of our client’s teams. With our roster of development talent, you can choose the right resources for your development team.
Since we employ a stringent vetting process, you can ensure that our developers are globally competent and on top of the latest development trends and technologies. If you want to build a relevant and secure mobile app heading to the future, you’re in the right place.
