Last Updated on 2025-03-19
When I founded Stackify, I had big dreams and a vision for what it could become.
However, every founder knows that the journey from idea to exit is rarely straightforward. One of the pivotal decisions in Stackify’s success story was embracing offshore software development.
Today, I want to share how this strategic choice accelerated our growth and played a crucial role in achieving a successful exit.
The Early Days and The Challenge
Like many startups, Stackify faced the twin challenges of rapid development and tight budgets in the early days. We needed to build our product quickly to capitalize on market opportunities, but the cost of hiring developers in the US was prohibitively high.
It wasn’t just about finding affordable solutions; it was about finding a sustainable way to grow without compromising quality.
The Offshore Solution
The decision to look offshore wasn’t taken lightly. There were concerns about managing remote teams and ensuring quality and cultural fit.
But the potential benefitsโcost savings, access to a large talent pool, and the ability to scale quicklyโwere too significant to ignore. We turned to the Philippines, inspired by its growing reputation as a hub for talented IT professionals.
Cost Efficiency
One of the most immediate impacts of offshoring was on our finances.
The cost difference was stark, with US developers demanding salaries several times higher than their counterparts in the Philippines.
This cost efficiency allowed us to allocate resources more effectively, investing in marketing, customer support, and other areas critical for growth.
Access to Talent
The IT talent shortage in the US was another hurdle.
With more job openings than qualified candidates, recruiting was becoming a bottleneck. Offshoring opened up a new talent pool.
We found highly skilled developers in the Philippines eager to work on innovative projects. Their strong English skills and cultural compatibility made integration into our team smooth.
Scalability and Flexibility
As Stackify grew, our needs changed rapidly. Offshore development allowed us to scale our team up or down as needed. This agility was vital for quickly responding to market demands and iterating on our product.
The ability to run operations virtually around the clock also meant we could develop and deploy features faster, giving us a competitive edge.
Navigating Challenges
Offshoring wasn’t without its challenges. Time zone differences, communication barriers, and ensuring quality control required thoughtful management.
We invested in tools and processes to facilitate seamless collaboration and foster a shared company culture.
Regular visits and open communication channels helped bridge the geographical and cultural gap, making our offshore team feel like an integral part of Stackify.
The Path to Exit
The benefits of offshoring extended beyond operational efficiencies. It allowed us to maintain a rapid pace of innovation and growth, attracting the attention of investors and potential acquirers. When the time came to discuss exit opportunities, Stackify was in a strong positionโfinancially healthy, with a robust product and a talented, scalable team.
Final Thoughts
Looking back, offshoring was a critical factor in Stackify’s success story. It wasn’t just about cost savings but about building a global team capable of bringing our vision to life.
My advice for founders considering offshore software development is clear: approach it with an open mind, plan carefully, and invest in the relationships with your offshore team. The rewards, as we discovered, can be game-changing.
Offshoring was crucial in Stackify’s journey from a startup to a successful exit. It’s a testament to the power of global collaboration and the incredible potential of the talented developers we had the privilege to work with in the Philippines.
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Matt Watson is a serial tech entrepreneur who has started four companies and had a nine-figure exit. He was the founder and CTO of VinSolutions, the #1 CRM software used in today’s automotive industry. He has over twenty years of experience working as a tech CTO and building cutting-edge SaaS solutions.
As the CEO of Full Scale, he has helped over 100 tech companies build their software services and development teams. Full Scale specializes in helping tech companies grow by augmenting their in-house teams with software development talent from the Philippines.
Matt hosts Startup Hustle, a top podcast about entrepreneurship with over 6 million downloads. He has a wealth of knowledge about startups and business from his personal experience and from interviewing hundreds of other entrepreneurs.