Your Most Comprehensive Guide for Modern Test Pyramid in 2025

In mid-2024, our engineering team at a healthcare tech project faced a critical challenge. Deployment pipelines take 6+ hours, and production incidents are increasing. We knew our testing strategy needed a complete overhaul. 

By implementing a modern test pyramid approach, we achieved what seemed impossible:

• 65% faster test execution
• 40% higher code coverage
• 90% reduction in production incidents

All while scaling our microservices architecture to handle $2B in annual transactions.

But here’s what’s interesting. According to the 2024 State of DevOps Report, 78% of engineering teams struggle with similar testing challenges, particularly in microservices environments. 

The most common issues? Long-running test suites, flaky tests, and poor test coverage that fails to catch critical bugs before they reach production.

“The traditional testing pyramid wasn’t designed for today’s complex, distributed systems. While its core principles remain valid, successfully implementing it in a microservices architecture requires a fundamental rethinking of how we approach test automation.”

Matt Watson, CEO of Full Scale

This comprehensive guide, based on our experience implementing test pyramids across 200+ engineering teams, will show you:

• How to assess your current testing strategy and identify critical gaps
• A step-by-step implementation plan for each layer of the pyramid
• Practical solutions to common challenges in microservices testing
• Real-world examples with code samples from production systems
• Advanced techniques for handling distributed systems testing

The Evolution of the Testing Pyramid from Monolith to Microservices

The traditional testing pyramid, introduced by Mike Cohn, emphasized a large base of unit tests, fewer integration tests, and minimal end-to-end tests. However, the rise of microservices and cloud-native applications has necessitated adaptations to this classic model.

Here’s Why Traditional Testing Pyramids Fall Short

Traditional testing pyramids, while effective for monolithic applications, struggle to address the complexities of modern architecture. 

The challenges begin with the intricate web of service interactions in microservices, where a single transaction might span dozens of independent services. 

This complexity is further compounded by eventual consistency patterns, which make traditional synchronous test assertions unreliable. 

Container orchestration adds another layer of complexity, as tests must account for dynamic scaling, service discovery, and container lifecycle management. 

Cloud infrastructure dependencies introduce their own set of challenges, from managed service interactions to regional availability concerns. 

Additionally, modern architectural components like API gateways and service meshes introduce sophisticated routing, security, and traffic management patterns that traditional testing approaches weren’t designed to handle. 

These combined factors demand a more nuanced and adapted testing strategy for today’s distributed systems.

Modern Test Pyramid Structure for Cloud-Native Applications

```
                      /\

                   /E2E\

                  /─────\

                 /  Int  \

                /─────────\

               /   Unit    \

              /─────────────\

```

Base Layer: Unit Tests (60-70%)

Unit tests form the foundation of our testing strategy, focusing on individual components and functions.

Key Characteristics

• Fast and isolated (sub-millisecond execution)
• Independent of external services
• Highly maintainable
• Focused on business logic
• Stateless and deterministic

Implementation Requirements

• Mocking framework integration
• Dependency injection setup
• Test data factories
• Assertion libraries
• Code coverage tools

Here’s a comprehensive example using Jest with TypeScript:

```typescript
import { PaymentProcessor, TransactionType, Currency } from './PaymentProcessor';

import { MockPaymentGateway } from './mocks/PaymentGateway';

describe('PaymentProcessor', () => {

  let processor: PaymentProcessor;

  let mockGateway: MockPaymentGateway;

  beforeEach(() => {

    mockGateway = new MockPaymentGateway();

    processor = new PaymentProcessor(mockGateway);

  });

  describe('calculateFee', () => {

    const testCases = [

      {

        scenario: 'international transaction',

        input: {

          amount: 100,

          currency: Currency.USD,

          type: TransactionType.INTERNATIONAL,

          risk_score: 0.1

        },

        expected: 3.50

      },

      {

        scenario: 'domestic high-risk transaction',

        input: {

          amount: 100,

          currency: Currency.USD,

          type: TransactionType.DOMESTIC,

          risk_score: 0.8

        },

        expected: 4.25

      }

    ];

    testCases.forEach(({ scenario, input, expected }) => {

      it(`should calculate correct fee for ${scenario}`, () => {

        expect(processor.calculateFee(input)).toBe(expected);

      });

    });

  });

});

```

Middle Layer: Integration Tests (20-25%)

Integration tests verify the interaction between components and external services. Modern applications should focus on these things.

API Testing Strategy

1. Contract Testing

• Consumer-Driven Contracts (CDC)
• OpenAPI specification validation
• GraphQL schema validation

2. Database Integration

• Connection pool management
• Transaction rollback
• Data cleanup strategies
• Migration testing

3. Message Queue Integration

• Event protocol validation
• Message schema verification
• Dead letter queue handling
• Retry mechanism testing

Example using Pytest with async support for modern API testing:

```python
import pytest

import asyncio

from typing import AsyncGenerator

from httpx import AsyncClient

from .services import PaymentService

from .models import PaymentIntent

from .database import get_session

@pytest.fixture

async def payment_service() -> AsyncGenerator[PaymentService, None]:

    async with AsyncClient() as client:

        db_session = await get_session()

        service = PaymentService(client, db_session)

        yield service

        await db_session.close()

@pytest.mark.asyncio

async def test_payment_service_integration(payment_service: PaymentService):

    # Arrange

    payment_intent = PaymentIntent(

        amount=100,

        currency="USD",

        payment_method="card",

        card_token="tok_test",

        metadata={

            "customer_id": "cust_123",

            "order_id": "ord_456"

        }

    )

    # Act

    result = await payment_service.process_payment(payment_intent)

    # Assert

    assert result.status == "SUCCESS"

    assert result.transaction_id is not None

    assert len(result.events) > 0

    # Verify database state

    stored_intent = await payment_service.get_payment_intent(result.transaction_id)

    assert stored_intent.status == "COMPLETED"

    # Verify event emission

    events = await payment_service.get_payment_events(result.transaction_id)

    assert any(e.type == "payment.succeeded" for e in events)

```

Top Layer: End-to-End Tests (5-10%)

E2E tests validate critical user journeys and system behavior. Focus areas should include:

Critical Path Testing

• Payment processing flows
• User authentication journeys
• Data-critical operations
• Regulatory compliance paths

Environment Considerations

• Production-like data sampling
• Service virtualization
• Network condition simulation
• Load balancer configuration
• Security controls

Example using Cypress for E2E testing:

```javascript

describe('Payment Processing Flow', () => {

  before(() => {

    cy.initializeTestData();

    cy.mockExternalServices();

  });

  it('completes successful payment journey', () => {

    // Arrange

    const paymentDetails = {

      amount: '100.00',

      currency: 'USD',

      card: {

        number: '4242424242424242',

        expiry: '12/25',

        cvv: '123'

      }

    };

    // Act - User Journey

    cy.visit('/checkout');

    cy.fillPaymentForm(paymentDetails);

    cy.submitPayment();

    // Assert - Success States

    cy.url().should('include', '/confirmation');

    cy.get('[data-testid="transaction-id"]').should('be.visible');

    cy.get('[data-testid="success-message"]').should('be.visible');

    // Verify Backend State

    cy.task('verifyPaymentRecord', paymentDetails)

      .should('have.property', 'status', 'COMPLETED');

  });

});

```

A Practical Step-by-Step Guide to Implement Your Test Pyramid

Implementing a test pyramid in a modern development environment requires more than just writing tests. It demands a strategic approach that aligns with your architecture and team capabilities.

Drawing from our experience implementing test pyramids across various organizations, we’ve developed a systematic approach that breaks down this complex process into manageable phases. 

Whether you’re starting from scratch or renovating an existing testing strategy, this guide will walk you through each critical step, providing practical examples and proven patterns along the way.

1. Assessment Phase

Before implementation, conduct a thorough evaluation of your current testing strategy:

Audit Checklist

a. Test Coverage Analysis

• Line coverage
• Branch coverage
• Function coverage
• Integration point coverage

b. Performance Metrics

• Test execution times
• Build pipeline duration
• Resource utilization
• Cost per test run

c. Quality Metrics

• Defect escape rate
• Test reliability
• Code coverage trends
• Technical debt indicators

2. Foundation Layer Implementation

Start with a robust unit testing foundation. It should be your priority before you proceed to the next steps.

Framework Selection Criteria

a. Language Support

• Native language features
• Type system integration
• Async/await support
• Generics handling

b. Ecosystem Compatibility

• Build tool integration
• IDE support
• Third-party plugins
• Community support

Implementation Steps

a. Testing Framework Setup

```yaml

# Jest configuration example

{

  "preset": "ts-jest",

  "testEnvironment": "node",

  "coverageThreshold": {

    "global": {

      "branches": 80,

      "functions": 80,

      "lines": 85,

      "statements": 85

    }

  },

  "setupFiles": ["./jest.setup.js"],

  "moduleNameMapper": {

    "^@/(.*)$": "<rootDir>/src/$1"

  }

}

```

b. Continuous Integration Pipeline

```yaml

# GitLab CI configuration

test:

  stage: test

  script:

    - npm ci

    - npm run lint

    - npm run test:unit -- --coverage

    - npm run test:integration

    - npm run test:e2e

  coverage: '/Coverage: [\d.]+%/'

  artifacts:

    reports:

      coverage: coverage/lcov-report/index.html

      junit: junit.xml

  cache:

    key: ${CI_COMMIT_REF_SLUG}

    paths:

      - node_modules/

```

3. Integration Layer Setup

API Testing Strategy

a. Contract Testing Implementation

```typescript

// Pact contract test example

import { PactV3, MatchersV3 } from '@pact-foundation/pact';

describe('Payment API Contract', () => {

  const provider = new PactV3({

    consumer: 'payment-ui',

    provider: 'payment-api'

  });

  it('processes payment request', async () => {

    await provider

      .given('a valid payment method')

      .uponReceiving('a payment request')

      .withRequest({

        method: 'POST',

        path: '/api/payments',

        headers: { 'Content-Type': 'application/json' },

        body: MatchersV3.like({

          amount: 100,

          currency: 'USD',

          payment_method: 'card'

        })

      })

      .willRespondWith({

        status: 200,

        headers: { 'Content-Type': 'application/json' },

        body: MatchersV3.like({

          id: 'pay_123',

          status: 'succeeded'

        })

      });

    await provider.executeTest(async (mockServer) => {

      const client = new PaymentClient(mockServer.url);

      const result = await client.processPayment({

        amount: 100,

        currency: 'USD',

        payment_method: 'card'

      });

      expect(result.status).toBe('succeeded');

    });

  });

});

```

b. Database Integration Testing

```typescript

// Prisma integration test example

import { PrismaClient } from '@prisma/client';

import { v4 as uuidv4 } from 'uuid';

describe('Payment Repository', () => {

  let prisma: PrismaClient;

  beforeAll(async () => {

    prisma = new PrismaClient();

    await prisma.$connect();

  });

  afterAll(async () => {

    await prisma.$disconnect();

  });

  afterEach(async () => {

    await prisma.payment.deleteMany();

  });

  it('stores and retrieves payment records', async () => {

    // Arrange

    const paymentData = {

      id: uuidv4(),

      amount: 100,

      currency: 'USD',

      status: 'PENDING'

    };

    // Act

    const stored = await prisma.payment.create({

      data: paymentData

    });

    const retrieved = await prisma.payment.findUnique({

      where: { id: stored.id }

    });

    // Assert

    expect(retrieved).toMatchObject(paymentData);

  });

});

```

Measuring Success: Key Metrics and KPIs

Let’s say your team spent six months implementing a test pyramid strategy, writing thousands of tests, and completely revamping your CI/CD pipeline. 

Yet when the CTO asks, “Has it made a difference?” you’re stuck showing commit counts and test coverage percentages that don’t tell the full story. Sound familiar? 

You’re not alone. A 2024 DevOps survey revealed that while 89% of organizations invest heavily in test automation, only 23% can effectively measure its business impact.

“Success in test automation is about measuring what matters,” explains Rodolfu Nacu, WP of Engineering at Full Scale. “It’s about creating a feedback loop that drives continuous improvement in your development process.”

So here are the metrics that truly matter and how to leverage them effectively.

Technical Metrics

1. Test Coverage Metrics

Coverage metrics help ensure your test suite adequately exercises your codebase. However, it’s crucial to understand that high coverage doesn’t automatically mean high quality.

Line Coverage (Target: >80%)

• Tracks which lines of code are executed during tests
• Implement using tools like Istanbul (JavaScript) or Coverage.py (Python)
• Focus on critical business logic paths rather than just hitting the target
• Monitor trends over time rather than absolute numbers

Branch Coverage (Target: >75%)

• Ensures different code paths and decision points are tested
• Particularly important for complex business logic
• Use cyclomatic complexity analysis to identify high-risk areas needing coverage
• Set higher targets (>90%) for critical components

Function Coverage (Target: >90%)

• Verifies that each function/method is called during testing
• Essential for API and library testing
• Identify dead code and unused functions
• Prioritize coverage for public interfaces

2. Performance Metrics

Speed and efficiency in your test suite directly impact developer productivity and deployment frequency.

Unit Test Execution (Target: <100ms)

• Individual unit tests should complete in milliseconds
• Use test timing reports to identify slow tests
• Implement parallel test execution for larger suites
• Monitor memory usage during test execution

Integration Test Suite (Target: <5 minutes)

• Balance comprehensive testing with execution speed
• Implement test sharding for parallel execution
• Use smart test selection based on code changes
• Monitor and optimize database operations in tests

E2E Suite (Target: <30 minutes)

• Focus on critical user journeys
• Implement retries for flaky UI elements
• Use parallelization and containerization
• Consider visual testing tools for UI verification

3. Quality Metrics

These metrics help you assess the reliability and maintainability of your test suite.

Flaky Test Ratio (Target: <1%)

• Track tests that produce inconsistent results
• Implement automatic retries with detailed logging
• Use quarantine mechanisms for identified flaky tests
• Maintain a dedicated team for flaky test resolution

Test Maintenance Ratio (Target: <20%)

• Measure time spent maintaining vs. writing new tests
• Track test breakage due to code changes
• Implement robust test design patterns
• Use shared libraries and utilities to reduce duplication

Defect Escape Rate (Target: <5%)

• Track bugs that slip through to production
• Categorize escapes by test level (unit/integration/E2E)
• Implement post-mortem analysis for escaped defects
• Adjust test strategy based on escape patterns

Business Metrics

1. Development Efficiency

These metrics demonstrate the impact of your testing strategy on delivery speed and quality.

Time to Market Reduction

• Track lead time from commit to production
• Measure deployment frequency
• Monitor feature delivery timelines
• Compare velocities before and after implementation

Development Cycle Time

• Measure time from story creation to deployment
• Track code review duration
• Monitor build and test execution times
• Analyze bottlenecks in the development process

Code Review Efficiency

• Track review turnaround time
• Monitor review comments and iterations
• Measure test-related feedback in reviews
• Track rework due to quality issues

2. Cost Efficiency

Understanding the financial impact of your testing strategy is crucial for stakeholder buy-in.

Testing Infrastructure Cost

• Track cloud resources used for testing
• Monitor parallel execution costs
• Compare costs against deployment failures
• Calculate the cost per test execution

Developer Productivity

• Measure time saved through automation
• Track context switching due to test maintenance
• Monitor build wait times
• Calculate developer satisfaction scores

Maintenance Overhead

• Track time spent updating tests
• Monitor test debt accumulation
• Measure test suite scalability
• Calculate long-term maintenance costs

Implementing Metrics Collection

To make these metrics actionable:

1. Set up an automated collection through your CI/CD pipeline
2. Create dashboards for real-time monitoring
3. Establish regular metrics review sessions
4. Define action thresholds for each metric
5. Create improvement plans based on trends

Modern Test Pyramid Success Story

Remember what we told you about our healthcare tech project? Well, implementing these metrics helped identify that 30% of their test maintenance time was spent on flaky E2E tests. 

By focusing on this metric, they:

• Reduced flaky tests from 15% to 0.5%
• Cut E2E suite execution time from 2 hours to 25 minutes
• Improved developer productivity by 40%
• Reduced deployment failures by 60%

Remember, metrics should drive improvement, not just measurement. Use them to identify bottlenecks, celebrate successes, and guide continuous improvement efforts.

Common Challenges and Solutions

Even well-planned test pyramid implementations can encounter significant roadblocks. That’s a fact.

Our analysis of our engineering teams found that 82% faced similar challenges during their implementation journey. 

The good news? These challenges are not only predictable but also highly solvable. 

Let’s examine the most common obstacles teams encounter when implementing a test pyramid strategy and battle-tested solutions that have helped organizations overcome them.

Challenge 1: Test Maintenance Overhead

Solution

1. Implement Page Object Model
2. Use Test Data Factories
3. Maintain Shared Test Utilities
4. Implement Automated Test Cleanup

Example Test Data Factory

```typescript

class PaymentFactory {

  static create(overrides = {}) {

    return {

      amount: faker.finance.amount(),

      currency: faker.finance.currencyCode(),

      payment_method: 'card',

      customer_id: faker.database.mongodbObjectId(),

      metadata: {

        order_id: faker.database.mongodbObjectId()

      },

      ...overrides

    };

  }

}

```

Challenge 2: Flaky Tests

Solution

1. Implement Retry Mechanism

```typescript

const retryOptions = {

  retries: 3,

  minTimeout: 1000,

  maxTimeout: 3000

};

test.retry(retryOptions)('handles eventual consistency', async () => {

  // Test implementation

});

```

2. Improve Test Isolation

3. Maintain Detailed Logs

4. Use Test Timeouts Effectively

Challenge 3: Environment Stability

Solution

1. Containerization

```dockerfile

# Test environment Dockerfile

FROM node:16-alpine

WORKDIR /app

COPY package*.json ./

RUN npm ci

COPY . .

# Test-specific environment variables

ENV NODE_ENV=test

ENV TEST_DATABASE_URL=postgresql://test:test@localhost:5432/testdb

CMD ["npm", "run", "test"]

```

2. Infrastructure as Code

```terraform

# Test environment infrastructure

resource "aws_eks_cluster" "test" {

  name     = "test-cluster"

  role_arn = aws_iam_role.test_cluster.arn

  vpc_config {

    subnet_ids = aws_subnet.test[*].id

  }

}

resource "aws_rds_cluster" "test" {

  cluster_identifier  = "test-db"

  engine             = "aurora-postgresql"

  database_name      = "testdb"

  master_username    = "test"

  master_password    = random_password.db_password.result

  skip_final_snapshot = true

}

```

Case Study: HealthTech Startup Implementation

When a healthcare SaaS provider implements the test pyramid strategy:

Initial Challenges

• 4-hour deployment cycles
• 65% test coverage
• High production bug rate
• Poor developer productivity

Implementation Strategy

1. Automated Unit Testing

• Implemented Jest with TypeScript
• Added code coverage gates
• Introduced test data factories

2. Integration Testing

• Implemented contract testing
• Added database integration tests
• Set up message queue testing

3. E2E Testing

• Implemented Cypress
• Added visual regression testing
• Set up accessibility testing

Results

• Reduced deployment time to 45 minutes
• Increased test coverage to 89%
• Reduced production bugs by 73%
• Improved developer productivity by 35%
• Achieved regulatory compliance requirements

This Is How You Future-Proof Your Test Strategy

The testing landscape is evolving faster than ever. While implementing today’s best practices is crucial, staying ahead of emerging trends is equally essential for long-term success. 

In a recent survey of CTOs and engineering leaders, 76% identified test automation evolution as a critical factor in their 2025 technology roadmap.

From AI-powered test generation to chaos engineering becoming mainstream, the next wave of testing innovations promises to reshape how we approach quality assurance. 

As we move into 2025, let’s explore emerging trends defining testing excellence this year and beyond. Along with practical steps you can take today to prepare your organization for these changes.

1. Chaos Engineering Integration

Chaos engineering is evolving from a specialized practice to an essential component of comprehensive test strategies. Netflix’s pioneering work with their Chaos Monkey tool was just the beginning—now, chaos engineering is becoming a mainstream testing requirement.

Key Implementation Areas

• Service Resilience Testing: Automatically inject failures into service communications to verify graceful degradation
• Resource Constraint Simulation: Test application behavior under CPU, memory, and network limitations
• Regional Failure Scenarios: Verify system behavior during zone and region outages
• Data Center Migration Testing: Ensure smooth failover during planned or unplanned migrations

Getting Started

```yaml

# Example chaos test configuration

chaos:

  experiments:

    - name: api_latency_test

      duration: 300

      hypothesis:

        probe:

          handler: http

          url: http://api.service

          method: GET

        steady_state:

          condition: response.status_code == 200

          timeout: 2.5

      method:

        - type: latency

          target: network

          duration: 100

          delay: 1000

```

2. Shift-Left Security Testing

Security testing is no longer a final gate—it’s becoming an integral part of the early development process. Modern testing pyramids must incorporate security at every level.

Implementation Strategy

• Static Analysis Security Testing (SAST): Integrate security scanners into IDE and CI/CD pipelines
• Dependency Vulnerability Scanning: Automated checks for known vulnerabilities in dependencies
• API Security Testing: Automated security tests for API endpoints
• Secret Detection: Automated scanning for accidentally committed secrets

Example Integration

```javascript

// Example security test using OWASP ZAP

describe('API Security Tests', () => {

  it('should not be vulnerable to SQL injection', async () => {

    const vulnerabilityReport = await zap.spider.scan({

      url: 'https://api.service/endpoint',

      maxChildren: 10,

      recurse: true,

      contextName: 'default'

    });

    expect(vulnerabilityReport.alerts.filter(

      alert => alert.risk === 'High'

    )).toHaveLength(0);

  });

});

```

3. Performance Testing Automation

Performance testing is evolving from periodic load tests to continuous performance verification throughout the development lifecycle.

Key Components

• Automated Performance Benchmarking: Regular performance tests against baseline metrics
• Real User Monitoring (RUM): Continuous monitoring of actual user performance data
• Performance Regression Detection: Automated detection of performance degradation
• Resource Utilization Analysis: Automated tracking of resource consumption patterns

Implementation Example

```javascript

// Performance test configuration using k6

import http from 'k6/http';

import { check, sleep } from 'k6';

export const options = {

  stages: [

    { duration: '1m', target: 100 },   // Ramp up

    { duration: '5m', target: 100 },   // Stay at peak

    { duration: '1m', target: 0 },     // Ramp down

  ],

  thresholds: {

    http_req_duration: ['p(95)<500'], // 95% requests within 500ms

    http_req_failed: ['rate<0.01'],   // Less than 1% failures

  },

};

export default function() {

  const response = http.get('https://api.service/endpoint');

  check(response, {

    'status is 200': (r) => r.status === 200,

    'response time OK': (r) => r.timings.duration < 500,

  });

  sleep(1);

}

```

Preparing Your Organization to Adopt These Trends

1. Start Small

• Begin with pilot projects in non-critical systems
• Build expertise gradually
• Document learnings and best practices

2. Invest in Tools and Infrastructure

• Set up automated performance monitoring
• Implement security scanning tools
• Deploy chaos engineering frameworks

3. Upskill Your Team

• Provide training in security testing
• Build chaos engineering expertise
• Develop performance testing skills

4. Establish Metrics

• Define success criteria for each area
• Set up monitoring and alerting
• Track improvement over time

The future of testing is about integration, automation, and proactive quality assurance. By starting to implement these trends today, you’ll be well-positioned to handle the challenges of tomorrow’s complex systems.

Build a Strong Testing Foundation with Full Scale

Implementing a test pyramid is essential for ensuring efficient, scalable, and high-quality software delivery. 

But putting theory into practice requires the right expertise, tools, and processes—and that’s where Full Scale can help.

We provide dedicated software development and QA teams who can help you design, implement, and maintain a robust test pyramid strategy tailored to your business needs.

Why Full Scale?

• Top-Tier QA Experts: Our QA specialists and developers rank in the top 3% of global talent, ensuring your testing processes are in the best hands.
• Cost-Effective Solutions: Access world-class testing expertise without breaking your budget.
• Comprehensive Technical Expertise: Build a fully integrated team with developers, testers, and product managers who work seamlessly to achieve your goals.
• Proven Track Record: With over 2 million hours of software development and testing services delivered to 200+ businesses, we know what it takes to succeed.

Testing doesn’t have to be a bottleneck. Our flexible, managed service model allows you to scale your testing capabilities as your business grows—all while maintaining the speed and quality your customers expect.

Discuss Your Testing Needs with Us

Matt Watson

Matt Watson is a serial tech entrepreneur who has started four companies and had a nine-figure exit. He was the founder and CTO of VinSolutions, the #1 CRM software used in today’s automotive industry. He has over twenty years of experience working as a tech CTO and building cutting-edge SaaS solutions.

As the CEO of Full Scale, he has helped over 100 tech companies build their software services and development teams. Full Scale specializes in helping tech companies grow by augmenting their in-house teams with software development talent from the Philippines.

Matt hosts Startup Hustle, a top podcast about entrepreneurship with over 6 million downloads. He has a wealth of knowledge about startups and business from his personal experience and from interviewing hundreds of other entrepreneurs.