Last Updated on 2025-07-25
The History of Offshoring: From Factory Floors to Modern Development Teams
Many companies are strategically relocating their business operations overseas. But here’s what most people don’t know: the offshoring model that worked in the 1960s is broken for today’s software development.
After working with 100+ tech companies, we’ve seen how traditional offshoring fails modern businesses. The communication barriers, project manager middlemen, and factory-style management that made sense for manufacturing become roadblocks for software development.
That’s why we built a better way.
Let’s take a trip through offshoring’s evolutionโfrom its manufacturing origins to why the industry needed a complete rebuild for the digital age.
What is Offshoring? (And Why Everyone Gets it Wrong)
Offshoring is the practice of outsourcing a business process to another country. Highly industrialized countries, such as the US, usually offshore to developing countries to reduce their operational cost.
But here’s the problem: Most companies still use 1960s offshoring methods for 2024 software development.
Traditional offshoring reasons:
- Better tax benefits
- Access to cheap raw materials
- Favorable labor regulations
- Less stringent environmental policies
Modern software development needs:
- Direct team integration
- Real-time collaboration
- Cultural alignment
- Long-term partnership (not just cost reduction)
Generally, traditional offshoring starts by creating a subsidiary or outsourcing through a third-party service provider. It involves multiple layers of management, project coordinators, and communication bottlenecks.
The result? 40% of offshore software projects experience significant delays, and developer turnover averages 68% annually.
Two Types of Offshoring: Manufacturing vs Services
- Production Offshoring: Companies relocate their manufacturing processes to an offshore country. This model works because manufacturing is standardized and doesn’t require constant collaboration.
- Services Offshoring: Transfer of administrative or knowledge services like sales and marketing, human resources, accounting and finance, and software development.
But hereโs where the disconnect begins. Software development isn’t just a serviceโit’s a creative, collaborative process that requires embedded team members, not distant contractors.
The Evolution of Offshoring: From Assembly Lines to Development Teams
1960s-1970s: The Manufacturing Migration
The outsourcing, nearshoring, and offshoring trend began in the 60s and 70s as large corporations transferred their manufacturing processes to lower-cost countries. General Electric was one of the pioneers of outsourcing at the time.
Why it worked then: Manufacturing is repetitive, standardized, and doesn’t require constant communication between workers and headquarters.
The chief example was US firms moving production to factories in Mexico under the Maquiladora system. A maquiladora is a manufacturing plant or factory licensed to operate under Mexico’s Secretariat of Commerce and Industrial Development.
Maquiladoras were built in the 1960s to encourage foreign investments and ease unemployment problems in Mexico. Employment in maquiladoras increased from roughly 200,000 in the 1980s to over 1 million jobs in the late 90s.
Workers follow instructions, managers oversee production, and quality control happens at the end of the assembly line.
This model became the template for all future offshoringโincluding software development, where it doesn’t belong.
1980s-1990s: Global Manufacturing Expansion
Other countries soon followed and took advantage of the system. Many manufacturing companies in Japan produced goods under the maquiladora system in the 1980s.
Over time, offshore manufacturing moved to other lower-cost countries like India, China, the Philippines, and Eastern Europe. Despite the high costs of transportation, duties, docks, and brokers, most companies found that a 30-50% labor cost reduction was enough to compensate for these expenses.
If you can standardize the process and minimize communication needs, geographical distance doesn’t matter.
Software development isn’t standardized. Every feature, every bug fix, every architectural decision requires collaboration and context.
The IT Revolution: When Offshoring Met Software Development
1990s: The Internet Changes Everything
In the 1990s, the world saw the boom of the Internet and telecommunications. The IT revolution led to the rapid growth of IT-enabled offshoring services. The popularity of information technology made location less significant since data can be transmitted digitally.
If manufacturing could be offshored, why not software development?
The type of work exported around this time was more skilled and sophisticated than its predecessors. Global corporations like Dell and IBM began tapping skilled labor overseas to fill call center, financial, and IT jobs.
The fatal assumption: Software development could be treated like call center workโscripted, predictable, and manageable through standard operating procedures.
2000s-2010s: The Offshore Software Development Boom
The costs of internet installations and telecommunication devices decreased over the years.
With that, many businesses warmed up to outsourcing their white-collar functions to workers abroad.
Crucial factors that drive IT offshoring include the apparent disparity in salaries and cost of living between developed and less-developed countries.ย
For example, the wages of Filipino software developers are significantly less than those of their American counterparts because of the affordable cost of living and currency exchanges in the Philippines.
What did the companies discover? International talent could improve innovation output. Foreign markets that welcome global entrepreneurs and skilled workers often have denser and more successful start-up climates.
They also discovered that traditional offshoring methods created more problems than they solved for software development.
Why Traditional Offshoring Fails Modern Software Development
The Manufacturing Mindset Problem
Traditional offshore companies still operate like 1960s manufacturing plants:
- Project managers as middlemen (like factory supervisors)
- Developers treated as assembly line workers
- Communication filtered through multiple layers
- Quality control happens “at the end”
- High turnover accepted as normal
What Modern Software Development Actually Needs
- Direct developer integration with your existing team
- Real-time collaboration on complex problem-solving
- Cultural and process alignment
- Long-term partnership and knowledge retention
- Continuous communication throughout development
The Data Doesn’t Lie
Traditional offshore software development:
- 40% of projects experience significant delays
- 68% average annual developer turnover
- 60% of companies report communication issues
- 45% struggle with quality control
Modern staff augmentation approach:
- 95% developer retention rate (our track record)
- 50% faster development cycles
- Direct team integration eliminates communication barriers
- Long-term knowledge retention and project continuity
The Evolution to Staff Augmentation: How We Fixed Offshoring
2010s-Present: The Staff Augmentation Revolution
Smart companies realized that software development isn’t manufacturing. You can’t build great software through project managers and assembly-line processes.
So hereโs the breakthrough insight. Instead of outsourcing projects, embed offshore developers directly into your existing team.
How Staff Augmentation Differs from Traditional Offshoring
Traditional Offshoring | Staff Augmentation |
Project-based contracts | Long-term team members |
Communication through PMs | Direct developer access |
Separate development process | Integrated with your workflow |
High turnover expected | 95% retention focus |
Factory-style management | Collaborative partnership |
Why This Model Works for Software Development
- Direct Integration: Your offshore developers attend your standups, use your tools, and work in your timezone. No middlemen.
- Cultural Alignment: Developers become part of your company culture, not external contractors following scripts.
- Knowledge Retention: With 95% retention rates, your offshore team accumulates domain knowledge and becomes more valuable over time.
- Real-time Collaboration: Complex technical decisions happen through direct developer-to-developer communication.
Modern Offshoring Success Stories
From Manufacturing to Software: A Complete Evolution
Traditional Manufacturing Success (1980s)
- Predictable processes
- Standardized outputs
- Cost reduction through labor arbitrage
- Quality control at the end
Modern Software Development Success (2020s)
- Collaborative problem-solving
- Creative innovation
- Value creation through expertise
- Continuous quality integration
Case Study: How Modern Staff Augmentation Works
Client Challenge: A fast-growing SaaS company needed to scale from 2 to 12 developers in 6 months.
Traditional Offshore Approach Would Have Been
- Hire through an offshore agency
- Multiple project managers as intermediaries
- Separate development processes
- High risk of miscommunication
Our Staff Augmentation Approach
- Embedded developers directly into the existing team
- Direct Slack and GitHub integration
- Participated in daily standups and sprint planning
- Maintained company culture and processes
Results
- Scaled team 300% in 6 months
- 95% developer retention rate
- 50% faster development cycles
- Zero communication barriers
The Future of Offshoring: Beyond Cost Reduction
The next evolution of offshoring isn’t about finding cheaper laborโit’s about accessing global talent that makes your company more innovative and competitive.
Modern companies offshore for:
- Access to specialized expertise
- 24/7 development cycles across time zones
- Cultural diversity that improves product innovation
- Long-term strategic partnerships
The best offshore developers don’t want to work for traditional offshore companies anymore. They want to be part of innovative teams solving real problems.
What This Means for Your Company
If you’re still using traditional offshoring:
- You’re competing for developers who are willing to accept factory-style work environments
- You’re dealing with communication barriers that slow down innovation
- You’re experiencing high turnover that erases institutional knowledge
If you embrace staff augmentation:
- You access top-tier developers who want to work like team members
- You eliminate communication barriers that slow development
- You build long-term relationships that compound value over time
Build Your Modern Offshore Development Team
Interestingly, the offshoring model has come a long way, with no signs of slowing down anytime soon. But the companies winning today aren’t using 1960s manufacturing approaches for 2024 software development.
The evolution is clear:
- 1960s: Move manufacturing to reduce costs
- 1990s: Move services to reduce costs
- 2020s: Embed global talent to increase innovation
If you’re ready to move beyond traditional offshoring to modern staff augmentation, we recommend working directly with experts who understand the difference.
We are Full Scale, an Inc. 5000-listed fast-growth company that fixed the offshoring model for software development. Headquartered in both Kansas City and the Philippines, we don’t run an offshore factoryโwe build embedded development teams.
What makes us different:
- 95% developer retention rate (industry average: 68%)
- Direct team integration with no project manager middlemen
- US-based contracts for IP protection
- Long-term partnership approach, not transactional outsourcing
We provide the best-in-class recruitment of software developers so you can laser focus on what matters mostโyour core business.
Ready to experience the evolution of offshoring?
Build Your Embedded Software Team with Full Scale
Frequently Asked Questions
Who is responsible for sending jobs overseas?
The decision to offshore typically comes from corporate leadership seeking cost reduction and operational efficiency. However, modern staff augmentation isn’t about “sending jobs overseas”โit’s about accessing global talent while maintaining local control and integration.
When did offshoring begin and why?
Offshoring began in the 1960s with manufacturing companies moving production to Mexico and other lower-cost countries. The primary drivers were labor cost reduction, favorable regulations, and tax benefits.
How has offshoring evolved since the 1960s?
Offshoring evolved from simple manufacturing relocation to complex services including software development. However, many companies still use outdated factory-style management for software development, which is why staff augmentation emerged as a better approach.
What’s the difference between traditional offshoring and staff augmentation?
Traditional offshoring treats offshore workers as external contractors managed through project managers. Staff augmentation embeds offshore developers directly into your existing team as long-term members.
Why do companies still choose to offshore in 2024?
Modern companies offshore to access global talent, increase innovation, and build 24/7 development capabilitiesโnot just to reduce costs. The focus has shifted from cost reduction to value creation.
What industries benefit most from modern offshoring?
Software development, fintech, healthcare technology, and other innovation-driven industries benefit most from staff augmentation models that emphasize collaboration and expertise over cost reduction.
How do I know if my company is ready for staff augmentation?
If you’re experiencing hiring bottlenecks, need specialized expertise, or want to scale development teams quickly while maintaining quality, staff augmentation is likely a good fit.
Matt Watson is a serial tech entrepreneur who has started four companies and had a nine-figure exit. He was the founder and CTO of VinSolutions, the #1 CRM software used in today’s automotive industry. He has over twenty years of experience working as a tech CTO and building cutting-edge SaaS solutions.
As the CEO of Full Scale, he has helped over 100 tech companies build their software services and development teams. Full Scale specializes in helping tech companies grow by augmenting their in-house teams with software development talent from the Philippines.
Matt hosts Startup Hustle, a top podcast about entrepreneurship with over 6 million downloads. He has a wealth of knowledge about startups and business from his personal experience and from interviewing hundreds of other entrepreneurs.