An Evening for Kansas City Tech Leaders
Join Matt Watson, CEO of Full Scale, alongside Kansas City's founders, operators, and product leaders for the launch of Product Driven — Presented by Full Scale.
This event brings together teams building product-led companies to introduce a new leadership and operating model for modern engineering organizations. It starts in Kansas City — grounded in real operator experience, practical application, and lessons learned building and scaling product teams.
“This book is a wake-up call for teams chasing outputs without clear strategy. Practical, actionable, and deeply relevant.”
— Finn Hypatos, Amazon Review
“It doesn't just diagnose the problem — it gives you a playbook for building teams that think like product owners.”
— Amazon Customer, Amazon Review
“Once you start reading, it's hard to put down! A truly insightful read — a must for anyone looking to gain a deeper perspective.”
— Estelita Oledan, Amazon Review
Date
April 16, 2026
Time
5:30 – 7:30 PM
Location
The Brewhouse Bar
2501 Southwest Blvd, KC, MO 64108
Cost
Free event
Reserve Your Spot
Fill out the form to secure your invitation. Space is intentionally limited to keep the room personal and high-signal.
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An Unforgettable Evening at The Brewhouse
Join Kansas City's founders, tech leaders, and engineering operators for an evening built around real conversations — not presentations.
This launch gathering brings together the local product community to connect, exchange perspectives, and talk candidly about what it takes to build product-driven companies.
Launching Product Driven
We're introducing Product Driven — a leadership and operating model for founders, CTOs, and product operators building companies where product thinking drives execution.
Created by 5x tech founder Matt Watson, Product Driven focuses on the systems, behaviors, and decision environments that separate busy engineering teams from high-impact product organizations.
You'll connect with peers, hear the thinking behind the model, and get an inside look at how teams are applying it in practice.
A live podcast recording with Matt Watson.
A live Q&A session — bring your toughest questions for Matt.
No vendor pitches. No sales decks.
Just operators talking shop.
Space is intentionally limited to keep the room personal and high-signal.
What Readers Are Saying
Top reviews from Amazon
Essential Reading for Software Developers
This book is a wake-up call for teams chasing outputs without clear strategy. It offers a clear path to building a culture that actually cares about solving real problems for real users. Practical, actionable, and deeply relevant.
— Finn Hypatos
Engaging from Start to Finish
Incredibly easy to understand and follow. The author presents ideas in a clear and engaging way, making even complex topics feel accessible. A must for anyone looking to gain a deeper perspective.
— Estelita Oledan
A Great Model for Engineers Who Build What Matters
This book helps us understand what we need to change to keep engineers focused on what matters — and gives a repeatable framework to do it. A safeguard against building brilliant technology that nobody uses.
— Andrew Anderson
Why Your Engineering Team Isn't Moving the Needle
It doesn't just diagnose the problem — it gives you a playbook for building teams that think like product owners. Success isn't about meeting sprint goals; it's about delivering value that actually matters.
— Amazon Customer
A Must Read for Product Engineering Leaders
Writing code is becoming commoditized. Software Engineers will need to become Product Engineers — delivering real value in the context of customers, company, and industry. This book shows you how.
— J
Great Read for Entrepreneurs and Tech Teams
Absolutely fantastic book. Learn the actual ropes of creating products from Matt's product-driven strategy that's been proven time and time again.
— Jay Aigner
Date
April 16, 2026
Time
5:30 – 7:30 PM
Location
The Brewhouse Bar
2501 Southwest Blvd, KC, MO 64108
Cost
Free event
Watch the Trailer
Get a preview of what Product Driven is all about.
About Product Driven
Product Driven is a software engineering leadership and operating model designed to help teams move from task execution to product ownership.
If you've ever felt your teams were busy but not impactful — shipping features without driving outcomes — Product Driven explains why that gap exists and how to close it.
Written by Matt Watson, 5x tech founder and former CTO, it outlines a practical model for building software teams that think beyond delivery and take responsibility for results.
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