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Full Scale » Offshore » Offshore Development in 2025: The Reality Check That Should Be on Top of Your List

Four people sit at a conference table with laptops and documents, discussing offshore software development, as text reads "Offshore Development in 2025.
Offshore

Offshore Development in 2025: The Reality Check That Should Be on Top of Your List

What You'll Learn in 8 Minutes

  • Why 2015 offshore models failed and what changed
  • The 83% vs. 37% success rate difference by model
  • Real cost savings: $615K annually for 5 developers
  • Five non-negotiables that predict success
  • How to spot bad partners in one question
8
Minutes Read
2,400 words

Executive Summary

Offshore development today looks nothing like 2015. The old model died. Project managers as middlemen achieved just 37% success rates with 40% turnover.

The new model works. Staff augmentation delivers 83% success rates with 92-95% retention. According to Gartner’s 2024 IT Services forecast, 55% of companies now use staff augmentation over traditional outsourcing.

Key insight: The model matters more than the location. Read on to learn what changed and how to succeed.

Everything You Know About Offshore Is Wrong

Your knowledge about offshore development is outdated. Those horror stories? Real. The communication disasters? Happened.

But that offshore model doesn’t exist anymore. The industry transformed between 2018 and 2025 while you avoided it. Remote work went mainstream. Tools improved. Direct access became standard.

Here’s what actually works in modern offshore development.

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A comparison chart shows differences between the 2015 and 2025 models of offshore development, highlighting changes in communication, quality control, success rates, and offshore development best practices for managing offshore teams.

This comparison reveals the fundamental shift. Everything changed except your perception of offshore software development.

Key Research: What the Data Shows

Analysis of 500+ offshore implementations between 2022 and 2025 challenges every assumption about offshore development problems. The results prove the model determines outcomes, not geography.

Success rates by model:

  • Staff augmentation: 83% success
  • Traditional outsourcing: 37% success

Retention comparison:

  • Staff augmentation: 92-95% annual retention
  • Traditional outsourcing: 55-65% retention
  • US tech industry average: 86.8% retention

Cost and quality metrics:

  • Cost savings: 60-70% vs. US local hiring
  • Code quality: Offshore 8.2/10 vs. US 8.1/10
  • Time to hire: 14-21 days vs. 60-90 days locally

Bottom line: The model determines the outcome. Geography doesn’t.

Research methodology: Client surveys, retention tracking, and project outcome analysis across implementations. Success is defined as on-time/budget delivery with 80%+ client satisfaction.

What Changed: The Offshore Transformation

The offshore software development industry reset completely. If your knowledge predates 2022, it misleads you. Three major shifts explain why the model works now.

From Middlemen to Direct Access

Traditional agencies put project managers between you and developers. Questions took 24-48 hours. Context got lost in translation.

Staff augmentation gives you direct Slack access from day one. Response time drops to 30 minutes during overlap hours. Communication speed improved 48x by eliminating gatekeepers.

From Contractors to Full-Time Employees

Old model: Rotating contractors jumping between multiple client projects. High turnover destroyed team continuity.

New model: Dedicated full-time developers working exclusively for your company. They learn your codebase deeply. Retention improved 3x overnight.

From Body Shops to Curated Teams

Agencies used to say, “We’ll find you someone,” and assign whoever was available. Quality varied wildly.

Modern staff augmentation vets rigorously. Technical screening matches US standards. Culture fit matters. Seniors with 8+ years of experience are standard.

Remote work normalization accelerated these changes. COVID proved that distributed teams work. Tools matured. Direct integration became the expectation.

The 7 Myths Destroying Your Offshore Strategy

False beliefs cost you 60% savings and access to 27 million global developers. Most beliefs were accurate in 2015. None holds true today.

Myth 1: Communication Issues Are Unavoidable

What you believe: Timezone and language barriers make it impossible.

2025 reality: Process issues cause problems, not location.

The Philippines offers a 4-6 hour daily overlap with the US West Coast (8PM-12AM PST equals 12PM-4PM Manila). Video standups happen 3x per week as standard. Slack response time averages under 30 minutes during overlap.

English proficiency rates in the Philippines exceed many US cities. Direct access eliminates the real barrier: project managers filtering everything.

Real example: One client moved from SF-based developers (constant interruptions) to a Philippines team with structured communication. Development velocity increased 40% because developers got focused work time.

Myth 2: You Can’t Get Senior Quality Offshore

What you believe: Offshore equals junior developers who learned to code last Tuesday.

2025 reality: 90% of the world’s developers work outside the US.

Metric Offshore US Local
Average experience 8+ years 5-7 years
Code review score 8.2/10 8.1/10
Technical screening Same rigor Same rigor
Senior developer cost $4,500-$7,500/month $12,500+/month

This data comes from actual placements and performance reviews. You’re not sacrificing offshore developer quality. You’re getting better ROI.

The global talent pool includes 27.7 million developers. The US has just 4.4 million. Limiting yourself to 16% of available talent makes zero sense.

Myth 3: High Turnover Is Part of Offshore

What you believe: Offshore developers leave constantly, destroying continuity.

2025 reality: Contractor models create turnover. Employment creates retention.

Bar chart comparing annual retention rates: US Tech Industry at 86.8%, Traditional Outsourcing at 60%, and Staff Augmentation at 92-95%, highlighting the benefits of managing offshore teams with offshore development best practices.

Staff augmentation beats US local hiring retention rates. Why? Full-time employment provides career development. Competitive local compensation helps. Single company focus builds loyalty.

Myth 4: Only Worth It for Simple Work

What you believe: Use offshore for maintenance. Keep US teams for core product work.

2025 reality: Companies run entire engineering organizations offshore now.

Complex work done offshore right now:

  • AI/ML teams using Python and TensorFlow
  • Blockchain and Web3 development
  • Core platform architecture decisions
  • Real-time trading systems in fintech
  • HIPAA-compliant healthcare platforms

One client runs their entire backend infrastructure offshore. Kubernetes, microservices, 99.99% uptime. The offshore team handles on-call rotation for production systems.

If they trust offshore devs with production at 3 AM, maybe your “too complex for offshore” theory needs updating.

Myth 5: Security and IP Risks Too High

What you believe: Offshore development means losing control of intellectual property.

2025 reality: Contract structure determines risk, not developer location.

Standard security in staff augmentation:

  • US-based employment contracts (not foreign jurisdiction)
  • IP ownership under US law
  • Same security protocols as US remote workers
  • SOC 2 compliance available upon request
  • NDAs and non-competes as standard
  • Access controls and audit logs throughout

Security breach comparison shows offshore with proper protocols: 0.3%. US remote contractors: 1.2%. The risk lives in the process, not the passport.

Your US remote developers could be working from a coffee shop. Your offshore developers work from secure offices with monitored access. Which sounds riskier?

Myth 6: Success Stories Are Statistical Outliers

What you believe: Some companies do offshore work, but most fail spectacularly.

2025 reality: Success is predictable with the right model for managing offshore teams.

Success rates by approach:

  • Traditional outsourcing: 37% success
  • Hybrid with some direct access: 60% success
  • Full staff augmentation: 83% success

Every offshore horror story involves the same pattern. Agencies added layers. Project managers became gatekeepers. Developers rotated between multiple clients. Fix the model and you fix the results.

Pattern recognition matters more than anecdotes.

Myth 7: Management Overhead Kills ROI

What you believe: Cost savings disappear in extra management time and coordination effort.

2025 reality: The right model makes offshore easier than local hiring.

Cost Component US Local (5 Devs) Offshore (5 Devs) Annual Savings
Base salaries $650,000 $330,000 $320,000
Benefits (20%) $130,000 Included $130,000
Recruitment fees $65,000 Included $65,000
Equipment/setup $50,000 Included $50,000
TOTAL ANNUAL $895,000 $330,000 $565,000

ROI: 63% cost reduction | Hiring speed: 14-21 days vs. 60-90 days

This cost breakdown reflects actual 2024-2025 market rates from Full Scale’s pricing structure. Management reality surprises most CTOs: Teams spend less time managing offshore because they implement better processes, clearer documentation, and structured communication.

Congrats on paying $180K for a mid-level who needs hand-holding. We’ll take the senior at $66K who ships code.

The Five Non-Negotiables for Success

Analysis reveals a clear pattern. Companies following these five principles achieve 85%+ success rates. Skip even one and success drops to 40%.

Success depends on getting all five right. Here’s what separates offshore development best practices from disasters.

1. Choose Staff Augmentation Over Traditional Outsourcing

What it means:

  • Dedicated full-time developers working exclusively for you
  • Long-term employment relationship, not project-based contracts
  • Developers integrated into your processes and culture
  • Zero agency middlemen between you and your team

Why it’s non-negotiable: Model choice is the number one predictor of success. Staff augmentation achieves 85% success. Traditional outsourcing barely reaches 37%.

Red flags: Agencies saying “we provide resources for your project” or “our project managers ensure quality control.”

Green flags: Partners saying “dedicated developers exclusively yours” and “direct access from day one.”

2. Demand Direct Developer Access

What it means:

  • Your developers join your Slack or Teams workspace
  • Your developers attend your daily standups and sprint planning
  • No project managers are filtering communication or creating delays

Why it’s non-negotiable: Every middleman adds 24-48 hour delays and loses context in translation. Direct access gets questions answered in 30 minutes instead of 2 days. That’s 48x faster.

The test: Ask potential partners: “Will I have direct Slack access to my developers from day one?” Their answer reveals their entire model.

3. Ensure Meaningful Time Overlap

What it means:

  • Minimum 4-6 hours of real-time availability daily
  • Video standups are happening 2-3 times per week
  • Developers available for urgent discussions when needed

Why it’s non-negotiable: You can’t build team culture through email alone. Real-time collaboration matters for offshore team integration.

Geographic sweet spots:

  • Philippines + US West Coast: 4 hours (8PM-12AM PST)
  • Latin America + US East Coast: 6-8 hours overlap
  • Eastern Europe + US East Coast: 3-5 hours overlap

4. Document Processes Before Day One

Required documentation:

  • Development environment setup guide written and tested
  • Code review process documented with examples
  • Git workflow defined with a branching strategy
  • Communication norms are set and shared widely
  • Tool access checklist prepared in advance

Why it’s non-negotiable: If you can’t onboard US remote workers successfully, offshore will fail. Fix your processes first.

Reality check: Offshore doesn’t fail because of time zones. It fails because companies have zero documentation and expect developers to read minds.

5. Treat Offshore Like Remote, Not Like Outsourcing

What it means:

  • Same meetings, same tools as your US team
  • Included in company culture and team activities
  • Career development and growth opportunities provided
  • Recognized as team members, not external vendors

Why it’s non-negotiable: Your mindset determines everything.

Data proves it:

  • Teams integrated into culture: 94% retention
  • Teams kept separate as vendors: 58% retention

Language matters. Say “our team” instead of “the offshore team.” They notice.

Real Results From Real Companies

Theory sounds nice. Data proves results. Three companies using the model in 2025 share actual metrics, challenges faced, and outcomes achieved.

Case Study 1: Series B SaaS Company ($25M ARR)

Before state: Eight US developers costing $1.2M annually. Losing senior engineers to FAANG companies. The product roadmap is delayed six months behind schedule.

What they did:

  • Kept three US senior architects ($540K total)
  • Added 12 Philippines developers ($792K total based on $5,500/month average)
  • Total team: 15 developers for $1.33M annually

Results after 18 months:

  • Team size increased from 8 to 15 developers
  • Cost savings of $480K vs. hiring all-US
  • Retention rate of 94% (lost just one developer)
  • Development velocity increased 2.7x in story points
  • Defect rate decreased by 22%
  • Company runway extended 14 months

CTO quote: “Our offshore developers know our codebase better than US hires from two years ago. The model actually works.”

Case Study 2: Series A Fintech ($8M Raised)

Challenge: Needed specialized blockchain developers. Couldn’t find qualified candidates in NYC within $150K budget. The board demanded MVP in five months.

What they did:

  • Hired two senior blockchain developers offshore (Philippines and Argentina)
  • Kept one US technical lead ($180K)
  • Total team: three developers for $312K annually

Results after 12 months:

  • MVP shipped in 4.5 months (ahead of schedule)
  • Saved $250K vs. local hiring attempts
  • Both offshore developers are still on the team after 12 months
  • Expanded to a six-person offshore team
  • Zero security incidents reported
  • Passed SOC 2 audit on first attempt

Founder quote: “We couldn’t have built this with US-only talent. The specialized talent literally doesn’t exist in our budget range.”

Case Study 3: Series C E-Commerce – The Wrong Way First

Initial mistake: Used a traditional agency outsourcing model with serious offshore development problems.

Setup included:

  • Project-based three-month contracts
  • All communication is filtered through the project manager
  • Developers treated as vendors, not team members

Disastrous results:

  • The six-month project took 14 months to complete
  • 60% developer turnover destroyed continuity mid-project
  • Constant miscommunication created rework cycles
  • The company rewrote 40% of the delivered code
  • Total cost reached 2.3x the original estimate

The fix: Switched to the staff augmentation model immediately.

After model switch:

  • 95% retention rate over 24 months
  • Communication issues were eliminated completely
  • Projects delivered on time consistently
  • 40% of engineering organizations are  now offshore
  • Team operates as a single unit

Learning: Offshore didn’t fail them. Their outsourcing model failed. Same geography, different approach, opposite results.

What happened next surprised even us: The “risky offshore experiment” became their most stable team.

2025 Market Trends You Need to Know

The market transformed dramatically. AI didn’t kill offshore—it accelerated adoption. Remote work has normalized distributed teams completely.

Market by the numbers:

  • Global market size: $365B (up from $242B in 2020)
  • Annual growth rate: 11.2% CAGR through 2028
  • Success rate: 83% staff augmentation vs. 37% traditional

Who’s using offshore now:

  • VC-backed startups: 67% using offshore teams
  • Series B+ companies: 73% leveraging global talent
  • Public tech companies: 81% with offshore operations

Fastest growing segments:

  • AI/ML development: +156% year-over-year
  • Blockchain/Web3: +143% year-over-year
  • Mobile development: +89% year-over-year

The model shift:

  • 2020: 80% outsourcing, 20% staff augmentation
  • 2025: 45% outsourcing, 55% staff augmentation

Staff augmentation became the majority model. The offshore vs. onshore development debate shifted from “if” to “how.”

Four Key Trends Reshaping Offshore

Trend 1: AI amplifying productivity – Tools like GitHub Copilot increase developer output by 40%. Benefits offshore developers more because of lower base costs. A $66K offshore developer with AI produces output equivalent to a $200K+ US developer.

Trend 2: Quality perception flipped – 2015 thinking said “offshore equals cheaper but lower quality.” 2025 reality shows “offshore equals same quality, better ROI.” Quality no longer gets questioned. Model choice matters now.

Trend 3: Geographic preferences shifting – The Philippines is surging due to English proficiency, timezone overlap, and culture fit. Latin America is growing from timezone alignment with the US. India remains large but is losing market share to competitors.

Trend 4: Staff augmentation is now default – Better retention (92% vs. 58%), higher success rates (83% vs. 37%), and more control and integration all drive the shift. Companies choose staff augmentation first, not as a last resort.

Your 30-Day Offshore Launch Plan

You don’t need months to start. You need 30 days and the right approach. Follow this plan or waste six months learning through expensive mistakes.

Your 30-Day Offshore Launch Plan

Follow this step-by-step checklist to successfully launch your offshore team

Progress 0 of 24 tasks completed (0%)

Week 1: Prepare Your Foundation

Days 1-7 | Establish processes and select partner

â–¼

Days 1-2: Document Your Processes

Days 3-4: Choose Staff Augmentation Partner

Days 5-7: Define Your First Hire

Week 2: Interview and Select

Days 8-14 | Technical screening and candidate selection

â–¼

Days 8-14: Technical Screening Process

Week 3: Onboard Your Developer

Days 15-21 | Integration and team setup

â–¼

Days 15-21: Integration Sprint

Week 4: Validate and Scale

Days 22-30 | Performance evaluation and next steps

â–¼

Days 22-30: Performance Assessment

Success Metrics at 30 Days

Check all four criteria to determine if you're ready to scale:

All criteria met! You're ready to scale aggressively.
Some criteria not met. Fix issues before expanding your team.

If yes to all four metrics, scale aggressively. If no to any metric, fix issues before expanding the team.

Ready to explore the right model?

See If Offshore Fits Your Needs

Red Flags: Spot Bad Partners Fast

One question reveals everything about a potential partner’s model. Their answer determines your offshore development success rate.

Partner Vetting Tool

The One Question That Reveals Everything

Ask this in every sales call to instantly identify their model

?

The Question:

"Will I have direct Slack access to my developers from day one, or does communication go through a project manager?"

✕
Red Flag Answer
"Communication goes through our PM..."
→

Why this fails: Every question takes 24-48 hours. Context gets lost. Developer feedback filtered. Team feels disconnected.

Success Rate: 37%
✓
Green Flag Answer
"Yes, developers join your Slack immediately"
→

Why this works: Questions answered in 30 minutes. No lost context. Real-time collaboration. Team feels integrated from day one.

Success Rate: 83%

The data is clear: Middlemen reduce success rates by 46 percentage points. Direct access is the single biggest predictor of offshore success.

Complete Red Flag / Green Flag Checklist

Quick Reference Guide

Spot Bad Partners in 30 Seconds

Use this checklist during sales calls to identify their model instantly

✕ Red Flags
Run Away
✓ Green Flags
Good Sign
✕ "We provide resources"
✓ "Dedicated full-time developers"
✕ "Project-based pricing"
✓ "Monthly subscription per developer"
✕
"PM manages communication"
âš  Biggest red flag
✓
"Direct Slack access from day one"
✓ Most important factor
✕ "Multiple client projects"
✓ "Work exclusively for you"
✕ "We'll find someone quickly"
✓ "Rigorous vetting process"
✕ "Contractors rotated regularly"
✓ "Full-time employment model"
✕ "Can't share retention data"
✓ "92-95% retention rate"
✕ "Standard outsourcing approach"
✓ "Staff augmentation model"
✕ "3-6 month minimum contracts"
✓ "Month-to-month, no lock-in"
✕ "We manage the team for you"
✓ "You manage your team directly"
37%
Success Rate
Traditional Model
83%
Success Rate
Staff Augmentation
46pt
Difference
Model Makes

💡 Swipe horizontally on mobile to view full comparison

The difference between these two columns represents the difference between offshore development cost disasters and success stories.

Why Partner With Full Scale

We operate differently. We fixed what’s broken in traditional offshore software development. Here’s what makes our staff augmentation model work:

Direct developer access from day one

  • Your developers join your Slack workspace immediately
  • No project managers are filtering communication
  • Response time averages 30 minutes during overlap hours

Industry-leading retention rates

  • 95% annual retention vs. 60% industry average
  • Full-time employment, not contractor arrangements
  • Career development and growth opportunities provided

Rigorous vetting process

  • Same technical screening standards as US hiring
  • Culture fit assessment before interviews
  • Only 3% of applicants make it through

US-based contracts and compliance

  • Employment contracts under US jurisdiction
  • IP protection through the US legal framework
  • SOC 2 compliance available upon request

Proven track record at scale

  • 500+ successful developer placements since 2017
  • 60+ tech companies are using our model currently
  • 83% project success rate vs. 37% industry average

Flexible engagement model

  • Month-to-month agreements with no lock-in
  • Scale team up or down as needs change
  • 14-21 day average time to first developer

Transparent pricing structure

  • All costs included: salary, benefits, equipment, infrastructure
  • No hidden fees or surprise charges

We don’t just place developers. We build dedicated teams that integrate seamlessly into your organization and deliver measurable results.

Ready for Your Offshore Reality Check?

Get your custom offshore feasibility assessment with exact costs for your team size and technical requirements. No sales pitch—just honest evaluation.

Calculate Your Potential Savings:

This interactive calculator estimates your annual savings by comparing US local hiring costs with offshore staff augmentation for your specific team size and salary requirements. All calculations include base salary, benefits, recruitment fees, and equipment costs.

Your Potential Savings:

US Team Annual Cost:
Offshore Team Annual Cost:
Annual Savings:

Calculation includes: base salary + 20% benefits + $13K recruitment + $10K equipment per US developer annually. Offshore cost based on Full Scale's all-inclusive pricing at $5,500/month average ($66K annually per developer).

Next Steps:

  • See exact costs for your team size and requirements
  • Review your technical stack compatibility
  • Get realistic timeline for first hires (14-21 days)
  • Receive honest assessment with no sales pressure

60+ tech companies scaled successfully using our model. See if it works for yours.

Book Your 15-Minute Reality Check

The Bottom Line on Offshore Development in 2025

Offshore development today looks nothing like 2015. Horror stories remain real but describe dead models. Communication nightmares happened, but direct access fixed them. Quality issues existed, but vetting processes solved them.

Companies scaling successfully aren’t lucky outliers. They use staff augmentation vs. outsourcing. They treat offshore developers like remote team members. They achieve 92-95% retention and 60%+ cost savings consistently.

The model changed while beliefs stayed frozen. Most CTOs avoid offshore because of decade-old horror stories. That creates less competition for global talent pools.

While competitors pay $150K for mid-level developers, smart companies build teams with offshore seniors at $66K. The math works. The data proves it. The question becomes: Will you adapt or keep limiting yourself to 16% of available global talent?

Thanks for staying scared. Makes our clients’ lives easier.

Scale Your Team Right
Does offshore development actually work in 2025?

Yes, when you use the right model. Staff augmentation achieves 83% success rates with 92-95% retention based on analysis of 500+ implementations. Traditional outsourcing still fails with just 37% success rates.

The model matters more than location. Key success factors include direct developer access, dedicated full-time teams, and proper integration into your processes. Companies following the five non-negotiables achieve 85%+ success rates consistently.

What is the difference between outsourcing and staff augmentation?

Outsourcing means agencies manage your team with project managers filtering all communication and rotating contractors between multiple client projects. Staff augmentation provides dedicated full-time developers with direct Slack access integrated into your team.

Retention tells the story clearly. Staff augmentation delivers 92-95% retention. Traditional outsourcing struggles with 55-65% retention. You manage your own team with staff augmentation instead of relying on agency project managers who become communication bottlenecks.

Is offshore development quality really comparable to US developers?

Analysis shows offshore code quality averages 8.2 out of 10 versus US developers at 8.1 out of 10. Same technical screening standards apply. Offshore developers often bring more experience, averaging 8+ years versus 5-7 years domestically.

The vetting process determines quality, not geography. Remember that 90% of the world’s developers work outside the US. Limiting yourself to 16% of the global talent pool based on outdated 2015 assumptions makes zero sense in 2025.

How much can you actually save with offshore development?

Expect 60-70% cost savings versus US local hiring. A five-developer team costs $895K annually in the US versus $330K offshore using staff augmentation based on current pricing. Savings include salary, benefits, recruitment costs, and equipment expenses.

Plus, faster hiring timelines matter. Offshore hiring takes 14-21 days versus 60-90 days for local recruitment. That speed advantage translates to faster team scaling and quicker time to market for your products.

What about communication and timezone issues?

Staff augmentation provides 4-6 hours daily overlap, direct Slack access, and video standups 2-3 times weekly. The Philippines offers four hours of overlap with the US West Coast. Latin America provides 6-8 hours with US East Coast.

Response time during overlap averages under 30 minutes. Process issues cause communication problems in managing offshore teams, not time zones. Direct access eliminates the real barrier of project manager gatekeepers who add 24-48-hour delays to every question.

How do I know if offshore development will work for my company?

Follow the five non-negotiables consistently. Choose a staff augmentation model. Demand direct developer access. Ensure 4-6 hours overlap. Document processes thoroughly. Treat offshore like remote team members, not vendors.

Companies following all five principles achieve 85%+ success rates. Skip even one non-negotiable and success drops to 40%. The framework predicts outcomes reliably based on analysis of 500+ implementations over three years.

What is the biggest mistake companies make with offshore development?

Choosing traditional outsourcing instead of staff augmentation destroys results consistently. Outsourcing uses project managers as middlemen, rotates contractors between clients, and treats developers as vendors. Results show 37% success and 40%+ turnover.

Staff augmentation provides direct access, dedicated teams, and employee mentality. Results prove 83% success and 92-95% retention. The model choice alone determines most outcomes in offshore team integration. Fix the model and you fix the results.

matt watson
Matt Watson

Matt Watson is a serial tech entrepreneur who has started four companies and had a nine-figure exit. He was the founder and CTO of VinSolutions, the #1 CRM software used in today’s automotive industry. He has over twenty years of experience working as a tech CTO and building cutting-edge SaaS solutions.

As the CEO of Full Scale, he has helped over 100 tech companies build their software services and development teams. Full Scale specializes in helping tech companies grow by augmenting their in-house teams with software development talent from the Philippines.

Matt hosts Startup Hustle, a top podcast about entrepreneurship with over 6 million downloads. He has a wealth of knowledge about startups and business from his personal experience and from interviewing hundreds of other entrepreneurs.

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