If you have a business or an organization and you want everything easily accessible and convenient, you may need to have a mobile application that fits your business requirements. How would you plan to do this? You hire mobile application developers to build it for you.
Mobile application developers have increased in numbers exponentially in parallel to the rise of smartphones and mobile technologies. The more that we are becoming more mobile and on-the-go, the more is the need for such applications, that make day-to-day living more convenient. Example, a few taps on your smartphone can now get food delivered straight to your door or keep track of your work schedule.
That said, mobile application development is the process of building complete mobile applications that feature required functionalities and designs through coding and implementing a software application that can run on remote computing resources particularly mobile phones.
But how can mobile applications really help you in your business?
As a business, a part of your marketing strategy should be offering exceptional services to your customers. If your business is already mobile, then you are doing the right thing. The value of having a mobile application is increasing customer satisfaction. Thus, this creates higher retention of existing customers, returns, and even more customers!
For one, having a mobile application also builds a stronger brand and presence for your business. Making your mobile app available across different OS platforms promotes your brand and helps customers gain awareness of it. Another reason is that mobile applications help businesses connect better with your customers; nowadays, customer service is not just face-to-face. Mobile apps have been generally used as direct communication tools from users to the management itself, some also implementing chatbots for frequently asked questions and more.
Finally, this venture contributes to boosting your company’s profit. According to SalesForce, 70% of customer transactions are influenced by how well and complete they are being treated. This means that the more they are satisfied with the quality of service they are getting, the more they will return for another transaction. Assuming that you already have a website, its full features and functionalities may vary depending on the customer’s mobile device. The issue is its website features will not be fully optimized on mobile devices because they are created for desktop browsing. This is where mobile application comes in to pacify that problem. Having this in your business enhances customer experience and boosts your sales. As far as customer retention is concerned, your mobile application may even be gamified through loyalty and rewards programs just like what Starbucks is doing.
How do I hire Mobile Application Developers?
Who do you want to hire?
Now that you are aware of how a mobile app increases your business value, it’s time to discuss who you should be looking for to help you with this endeavor. An abundant amount of mobile application developers can be found in your country and around the world.
The main responsibility of a mobile app developer is to create, maintain, and implement the source code needed for the development of mobile applications and programs to meet the needs and requirements of the clients or customers.
In detail, here are the responsibilities of a mobile application developer:
- Support the entire development life cycle of the mobile application
- Produce complete and fully functional mobile applications
- Gather specific requirements and recommend solutions
- Write unit and UI tests to identify bugs and malfunctions and troubleshoot them
- Design the interface for best user experience
- Coordinate with the development team to plan new features and ensure new and legacy applications meets quality standards.
You should be looking for developers who have these skills needed for mobile application development:
- Extensive knowledge programming languages such as Java and Swift
- Familiarity with object-oriented programming and its concepts
- A working portfolio of projects that have been released for different platforms such as the App Store or Google Play Store
- Experience with third-party libraries and APIs
- Analytical skills and problem-solving skills
- People skills to be able to work in a team
How do I assess the right people to hire?
Assessing the right people to hire is as simple as checking each item on the required skills mentioned above. These skills are basic needs towards becoming a mobile app developer so your applicants should be able to live up to those things.
However, the skills that were mentioned are mostly technical. So, if you’re looking for developers who are beyond the work itself, you should also inquire about their soft skills. These are more on interpersonal skills that determine how a developer can work in a team and for your company. These include communication, coordination, timeliness, and professionalism among others.
What do you need to prepare when hiring a mobile app developer?
All business activities need preparation, and hiring developers to work for you is not an exception. You should be very well-prepared on this specific area since developers will be the gears of the operations that keep your business moving forward.
Now, hiring people is not an easy task. What makes this challenging is that it requires financial investment. But, you shouldn’t be scared of pushing through because hiring can also be strategized. One strategy is comparing the rates of developers per location. You should know that the rate for development differs based on the complexity of the project requirements. Thus, the more complex it is, the higher the expected pay rate is. Another thing to know is that rates may differ based on platform i.e. iOS or Android.
In North America, the average pay rate for mobile developers is $150 to $170 per hour. Meanwhile, in other areas such as Australia, United Kingdom, South America, and Eastern Europe, the pay rate is relatively lower as the hourly rate for developers is $110, $70, $40-50$, and $35 respectively.
These differences are affected by different factors such as scarcity of developers, average salary rates, quality of work, speed of work, and location among many others.
In many Asian countries, the pay rate for mobile app developers are much lower compared to the regions mentioned above. With an average pay rate of $20 to $25 per hour, Asian countries such as India and the Philippines have an optimum pool of mobile application developers. However, this doesn’t insinuate that the quality of work will be compromised as there are several Asian countries that are very well renowned and reputed when it comes to development.
If you’ll ask where you should offshore, pick the country that best fits your budget needs. Eastern Europe and Asia are the two regions that have the lowest costs for hiring mobile app developers. Belarus is one of the countries in Eastern Europe that can cater to such development activities with lower costs. Meanwhile, you can also look at Asian countries such as the Philippines for relatively lower costs with optimal productivity rate.
How else can you hire Mobile Application Developers?
This is a good question that is deserving of a good answer. For skilled mobile app developers who can supplement your business needs, you can reach out to Full Scale!
Full Scale has a roster of talented individuals dedicated to producing quality outputs through our range of development services. Hiring a team may be very challenging but, with Full Scale, we are a one-stop company that can provide for whatever mobile application requirements your business needs. With a pool of software development teams experienced in mobile application development, our company helps business owners grow in the technological world.
Full Scale also offers other services such as web development, search engine optimization, graphic design, business consultancy, and content writing.