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Importance of Corporate Sustainability
2023-06-16 /

Decoding Corporate Sustainability: Understanding the Meaning and Importance of Sustainable Business Practices

Corporate sustainability is one of the most effective ways for a business to tap into a wider community. Learn how you can make your business process become more sustainable to create a bigger impact.

In recent years, corporate sustainability has become a top priority for numerous businesses. Over 50% of US businesses are investing in sustainable strategies. Even tech giants like Apple, Intel, and Google are committing to more ethical business practices. With the modern consumer putting more emphasis and importance on sustainability, companies have to step up their efforts in social responsibility.   

Today, we’ll explore how your business process becomes more sustainable while still catering to the demands of the market. Let’s start by defining the concept of corporate sustainability.

Defining Corporate Sustainability

The term corporate sustainability broadly refers to a method of conducting business that generates sustainable, long-term value. This approach to business aims to benefit shareholders, employees, consumers, and society.

Corporate sustainability is the process of managing a company so that its social, environmental, and economic effects consider both the present and future generations.

It entails making decisions and taking action that will maximize long-term profitability and societal well-being. All the while, it minimizes detrimental effects on the environment and society.

The goal of corporate sustainability is to incorporate ethical business practices into all facets of an organization’s operations. This includes resource management, supply chain management, employee relations, community involvement, and product development.

In this direction, companies can strike a healthy balance between economic growth, environmental protection, and social responsibility.

Ethical Business Practices

Corporate sustainability typically falls under the sectors of ESG (Environment, Social, and Governance) practices. ESG is used by businesses to lessen their environmental impact or achieve goals that are good for society. This refers to SRI, or socially responsible investing, from the perspective of the investor.

Let’s discuss the subcategories of ethical business practices further.


Today, numerous businesses are working to minimize their environmental harm, including water use, packaging waste, and carbon footprints. These actions can benefit the economy in addition to the environment. For instance, cutting back on packaging materials can lower costs and increase fuel efficiency.

On the profit side, turning your process more eco-friendly boosts your customer satisfaction. With sustainable shopping becoming popular among consumers, it’s no surprise more companies are turning green. 


The idea of social license is highly related to the social pillar of sustainability. A sustainable business should have the support and acceptance of its employees, stakeholders, and the community it operates in. 

Although the methods for obtaining and maintaining such support differ, they all boil down to treating people fairly. This includes acting responsibly in both the local and global communities.  


To help out on the employee’s side, a company can take extra initiatives to retain them. Businesses might refocus on tactics for engaging employees to motivate them to stay longer. Better maternity and family benefits, flexible schedules, and opportunities for education and professional growth are a few examples of more adaptable perks. 

Building a positive work culture also promotes healthier mental health. This is especially important if you’re doing a remote setup. You can plan and conduct more team-building activities to build a great remote work environment

Ethical Practices in Business


Companies have developed a variety of strategies to give back to the community. These can be done through fundraising, sponsorship, scholarships, and investment in regional public initiatives. 

Full Scale, for example, has an annual Company Outreach Program as part of its CSR initiatives.

Our very own employees organized and participated in outreach activities for the environment, education sector, and animal welfare nationwide. The program’s goal is to boost employee morale while also giving back to the community. 


Lastly, a company must understand how its supply chain works on a global social scale. Ethical business practices are universal.

You have to ask questions if you’re doing things appropriately. Are things made using child labor? Are people getting paid fairly? Is the working environment secure? Due to public outcry over workplace tragedies that can reveal unanticipated risks, several large merchants have grappled with this.


The economic pillar is occasionally referred to as the governance pillar. This refers to the boards of directors and management working together to advance the interests of the company’s consumers, value chains, community, and shareholders.

This acts as a check against excessive steps that businesses may be pressured to take, including quitting fossil fuels or chemical fertilizers all at once rather than gradually.

The majority of firms believe they are on more stable ground in the economic pillar of sustainability. A firm needs to be lucrative to last. Profit, however, cannot be put above the other two pillars. In actuality, the economic pillar has nothing to do with profit at any cost. Compliance, good governance, and risk management are key. 

How to Implement Corporate Sustainability

Now that we’ve established all the components that make up corporate sustainability, let’s learn how we can apply them. Here are tips on implementing sustainable practices in your business.

  • Learn about the fundamentals of people, planet, purpose, and profit, and get ready to integrate them into your business culture.
  • Analyze the needs, objectives, and possibilities in your firm as they are today.
  • Determine what sustainability objectives are appropriate after reviewing the company priorities.
  • Ensure that top management and leadership support your plan.
  • Obtain input from interested parties. Shareholders, staff members, vendors, business partners, clients, and even the general public should be aware of the possible advantages of a more socially conscious approach to conducting business.
  • Decide on strategies that will enable you to meet your sustainability objectives.
  • Choose a tracking technique (and the staff members who will oversee it) to gauge progress and outcomes. Think about rewards for performance in relation to the four principles.

Final Word: Set Sustainable Goals

The objective is to transform business practices that might cause harm into those that have favorable, long-lasting effects for all parties involved. This requires you to evaluate which areas of your operation can be adjusted to accommodate a better cause.

Keep in mind that this is a big feat for any business and would need a lot of planning and deliberation. Nonetheless, change begins with recognizing that there is a problem at hand. 

Achieve Your Sustainability Goals with Full Scale

Want to improve your business process? Full Scale helps business scale their operations by providing the right talent. We can help you assemble a dedicated software development team efficiently and affordably.

We specialize in vetting the top IT experts in the industry. Our goal is to help you fill the gap of the ongoing talent shortage.

We have assisted clients from a variety of industries in scaling their businesses successfully. We provide adaptable configurations that provide clients complete control over the course of their projects. Full Scale provides all the experts, from software engineers to project managers and QA specialists. 

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