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Business Success Defined by Entrepreneurs
2021-09-28 /

Business Success: 5 Common Mistakes to Avoid

Are you struggling to reach your goals? Owning a business means that you will encounter a lot of challenges before reaching business success. Avoid the most common pitfalls that entrepreneurs face with these tips.

Being your own boss is a dream, but not many people understand the struggles that come with it. According to the Bureau of Labor Statistics, 2 out of 10 businesses fail in the first year of operations. It is no wonder that the ones who innovate and learn from their mistakes are the businesses that survive.

You can’t achieve success without hard work. It takes guts and grit to push forward with your business goals. But entrepreneurship is not all that easy. Let’s explore the qualities of a good entrepreneur and how that leads to business success.

Business Success and Entrepreneurship

When we talk about entrepreneurship, you might think about the perks that come along with it. Having total control of your time and being your own boss sounds like the life you want to live. But it isn’t always the case. 

You have to be ready for anything. Fundera found that 20% of small businesses fail in the first year. Most of the time, businesses ignore what their customers need, putting them in a failed position.

Half of the work is studying your target market; the other is how you will cater to specific needs. The hard truth of entrepreneurship is there is no easy way to business success. You need to learn how to be an entrepreneur first.

Here are some qualities that make a successful entrepreneur:

  • Passion
  • Confidence
  • Creativity
  • Discipline
  • Humility
  • Great People Skills
  • Resilience
  • Integrity

You have to continue learning if you want to become a hardcore entrepreneur. Besides having these fantastic qualities, patience will also play a part. Try to incorporate these qualities within yourself. These qualities will help you learn and avoid the most common mistakes made by entrepreneurs.

Top 5 Common Business Mistakes

The truth is, business mistakes are inevitable, especially when you are a new entrepreneur. It is challenging to navigate and manage your business that’s still starting up. Challenges include funding, timelines, people management, product development, and other elements that run your business.

However, you can’t get distracted. You need to navigate these challenges well. Here are some tips that will help you avoid the mistakes most entrepreneurs make:

1. Forgetting there is competition

Every business has competition. If you’ve found a unique niche for which you can provide a product or service, you need to think again. It will be helpful if you do market research about your competition and your potential customers.

Challenge is good, and it is a good driver for business success. Without competition, you will not have bases on what you can do better. The customers will help reveal what they need. All you have to do is collect data, analyze, adjust, and execute.

2. Not checking financial statements

Avoid spending too much and wasting funds. Money is always going to be one of your biggest concerns. Even with the proper funding, some businesses fail because of poor money management. Always do a monthly check on how your business finances are doing.

One example might be marketing spending. If you are spending on ads, it will be best to check which campaigns give you more conversions vs. those that are not. That way, you can be more strategic with your marketing approach and save money in the process. Always be mindful of where you are spending your money.

3. Hiring cheap employees

When finances are tight, you might be tempted to hire cheaply. Know when to invest in someone who knows how to bring results. As the employer, ensure that you are paying a competitive rate to your employees. In that way, your potential hire will choose you over your competitors.

4. Learning Everything

It is common for entrepreneurs to think that no one else can make the idea come to life except themselves. Overextending yourself and your skills is not sustainable. Gain leverage in hiring people and working with experienced entrepreneurs. You don’t have to learn every skill needed to make your business run. 

Another option would be to hire a consultant or look for a mentor. Their experience will help you be more aware of what to avoid and how to overcome challenges. As the old saying goes, “Two heads are better than one.”

5. Setting Profit Margins Too Low

Setting the right profit margin is essential for business success. Consider how your customer would feel if you priced your product too low and suddenly raised the prices. Use the data you gathered from your market research. Your competition can be your basis on how much your product or service would cost.  

Manage expectations and set realistic profit margins from the start. Determine how much flexibility you have from operations, marketing, and production costs. 

You Define Business Success

Entrepreneurship takes on challenges. Entrepreneurs face it every day. The ones who want to achieve business success bulldoze their way through and find the solutions they need. Don’t forget to write a concrete business plan that will answer the following questions:

  • What’s the purpose?
  • Who will buy my product or service? Is there a need?
  • What are my business goals?
  • How will I be able to support my business financially?

Discover more about yourself during the process. Check if you have the qualities of a successful entrepreneur and learn how you can improve your skills. Whether it is in software development, design, operations, or marketing, your strengths will help catapult your business to succeed.

Your business success depends on how much work you put into it. It is not only about how much money you make, but it includes how much growth you discover within yourself and others you work with. 

That’s why at Full Scale, we only partner with a talent pool that is committed to success. Whether it is in their personal lives or their careers, we help support those who want to see growth.

Our roster consists of qualified software developers, engineers, and marketing gurus who have undergone a rigorous hiring process. You’re guaranteed that people you will work with are committed to helping you grow. Contact us today to learn more about how we can help you drive business success.

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